Taproot Dentsu and iDiva’s short film, ‘Nip In The Bud’, has been honoured with one of India’s most prestigious cinema awards....
Marico’s iconic men’s grooming brand - SET WET, in association with Taproot Dentsu, has launched an innovative campaign with its....
Taproot Dentsu, a dentsuMB company & the creative agency from the house of dentsu India, has been awarded the creative duties for the Indian....
Dentsu India has appointed Aalap Desai to the role of Chief Creative Officer (CCO), Taproot Dentsu, a dentsuMB Company. Erstwhile National Creative....
As summers approach, air conditioners (AC) become the most loved gadget in the house. But when it comes to its servicing, most people don’t....
Taproot Dentsu, a dentsuMB Company & the creative agency from dentsu India, has launched its latest campaign for Tasva, a new men’s ethnic....
DDB Mudra has appointed Ex-Taproot Dentsu's ECD Neeraj Kanitkar as Executive Creative Director who has been well known for the Facebook’s....
It is difficult to explain what makes something feel like home. Is it the people? Is it the vibe? Is it the effort that goes behind curating every....
Taproot Dentsu (A dentsuMB Company), the creative agency from the house of dentsu India, has brought back the famous dadi-poti....
Honda Motorcycle & Scooter India (HMSI) and Taproot Dentsu (A dentsuMB Company), the creative agency from dentsu India, have unveiled a very....
Taproot Dentsu (A dentsuMB Company), the creative agency from the house of dentsu India, has launched a new digital campaign for the Oppo F-series....
Indians, in general, prefer traditional drying methods like using a clothesline or just drying clothes in the open, making dryers a nascent category....
The top level exits continue at Dentsu India. The agency is currently undergoing a restructuring of its business operations as well as its top....
More exits are afoot at Dentsu as the agency undergoes internal restructuring. The latest to leave is Agnello Dias, who has been working as a....
Smartphone brand OPPO F-series has hit the 10-million-user mark in a matter of five years since launch; and it is to celebrate this massive landmark....
Honda Cars India has rolled out a fresh teaser - announcing the commencement of the bookings of the New Amaze, on its social media handles.....
Urban Company, Asia’s largest at-home services marketplace, has roped in Taproot Dentsu, the creative agency from the house of dentsu India,....
Most consumers desire a sparkling clean and shiny bathroom but feel that their regular maids are unable to deliver on it. Urban Company, Asia’s....
Taproot Dentsu, the creative agency from the house of dentsu India, has announced key leadership changes as it gears up to get future-ready. The....
Taproot Dentsu, the creative agency from the house of dentsu India, has been awarded the creative mandate for the forthcoming campaign of the leading....
The current times are severely challenging and humanity is trying its best to help one another. Almost everyone is stepping up on their roles so that....
Taproot Dentsu India, the creative agency from the house of dentsu international, has launched a second film as part of the agency’s ongoing....
Urban Company Salon for Men was on a leap over 2018-19, growing 60% month by month in the period. However, it took off dramatically once the Covid....
As part of the latest phase of its marketing campaign – ‘More Together’ – Facebook has launched its second TVC today. The TVC....
Women are the most significant market opportunity on earth and are principal shoppers in both consumer and business markets. The role of women as....
Johnnie Walker, from the house of Diageo, has partnered with Taproot Dentsu, the creative agency from dentsu international, to launch the....
As part of its latest marketing campaign - 'More Together', Facebook has released its fourth film showcasing how the power of connections can lead to....
To commemorate the anniversary of #MeToo, Taproot dentsu, the creative agency from dentsu international, has partnered with iDiva, India’s....
Facebook today launched the next phase of its ‘More Together’ campaign in India ahead of the much awaited cricket & festive season.....
Taproot Dentsu and India's 92-year-old newspaper brand - Free Press Journal - collaborated, almost overnight, on a new project that they believed was....
In an attempt to ease the process of phone recharge for its subscribers amidst lockdown, Airtel has launched its latest campaign, ‘Recharge....
The 10th Dada Saheb Phalke Film Festival 2020 has announced that HarperCollins India’s short film Parcel is part of the Official Selection. The....
The 10th Dada Saheb Phalke Film Festival 2020 has announced that HarperCollins India’s short film Parcel is part of the Official Selection.....
Bajaj Finserv has roped in Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India, to conceptualise, execute and....
'Share Energy’, the new campaign by Coca-Cola India’s enhanced hydration beverage- Aquarius Glucocharge, offers a fresh insight into how....
Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India, has been awarded the creative mandate for Bangalore-based....
Facebook has fortified its India strategy with its first high decibel multi-lingual ad campaign specifically for the country. Called ‘More....
Facebook today launched a new consumer marketing campaign in India, ‘More Together’, to showcase how people across the country can do....
Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network, has launched a new campaign for the music networking app,....
Parcel, produced by HarperCollins in association with Taproot Dentsu, is a riveting short film celebrating the wonderful power of the narrative. This....
Today, the Free Press Journal has changed its masthead to “Free Child Journal. Why? Because we want to use our masthead to draw the....
24-year-old brand, Airtel begins its next step in its advertising journey by adding Leo Burnett to its roster of agencies. The brand has delivered....
Shaze, the premium luxury retailer, has partnered with Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network, to launch its....
For close to nine decades, our newspaper has been at the forefront, championing those who champion change. Starting today, we will be joining the....
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various....
smartwater®, a premium water brand by Coca-Cola has, unveiled two new films for its ‘Made Differently’ campaign, featuring celebrity....
Three agencies from India won five Pencils at the second night of The One Club for Creativity’s 46th annual One Show, the prestigious global....
Eureka Forbes Limited, India’s leading health and hygiene company and the maker of Aquaguard, today launched a TVC for the ‘Har Water....
Dentsu Aegis Network (DAN) India has announced an enhancement in its creative structure. Agnello Dias (Aggi), Chief Creative Officer & Co-Founder....
Eighteen creative teams representing 18 cities will take part in the Young Lotus Workshop at AdFest 2019 in Pattaya, Thailand, which is being hosted....
Discovery Communications India (DCIN) is offering their bouquet of 9 channels at only Rs. 8. And to announce this - that Discovery continues to be....
Star India has awarded its creative mandate for Indian Premier League (IPL) 2019 to Taproot Dentsu, the creative agency from Dentsu Aegis Network,....
To launch the weekly print edition of Firstpost, the news and media website/app from Network18, Taproot Dentsu, the creative agency from Dentsu Aegis....
Taproot Dentsu, the creative agency from Dentsu Aegis Network, has rolled out a campaign for Network 18’s CricketNext, an app that puts the....
Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired advertising duties for 92.7 Big FM India, one of India’s largest....
Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL), today announced the launch of....
WhatsApp is building on its efforts to educate people about misinformation in India by launching its first-ever television advertisement campaign,....
Eureka Forbes Limited, India’s leading health & hygiene company and makers of Aquaguard, today launched a new campaign under the name....
Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative....
Parle Products, India’s leading manufacturer of biscuits and confectionery, recently launched a heartwarming campaign titled - ‘You are....
Parle Products, India's leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis....
India’s leading biscuits and confectionery manufacturer, Parle Products, which unveiled its premium division ‘Platina’ a year ago,....
The New Business has announced a consulting project with Taproot Dentsu on a strategic assignment to identify and elaborate ‘new revenue....
The Onida Devil – perhaps one of the most well-known mascots in Indian advertising like the Amul Girl, Asian Paints’ Gattu, Air India....
Onida, the consumer durables brand from Mirc Electronics Ltd, has pumped in a huge dose of nostalgia in its latest campaign for its air conditioners....
Bharti Airtel has rolled out a new campaign reaffirming its solid position as India’s Fastest Mobile Network. The campaign, which has been....
In a bid to help people realize the real role and value of Life Insurance, Aditya Birla Sun Life Insurance (ABSLI), the life insurance arm of Aditya....
Discovery Jeet is set to disrupt the Hindi GEC (General Entertainment Channel) space in India starting February 12, 2018. Built on the ethos of....
Danone India has roped in Taproot Dentsu as their creative agency on record for the entire portfolio of their health food drink brand, Protinex.....
Taproot Dentsu and Infectious have been brought on board to handle the creative duties of the various show promos for soon-to-be-launched Hindi GEC....
Full-service online travel agency Expedia’s latest campaign revolves around encouraging people to do something new in life and be pleasantly....
tsu Myntra’s research into the online shopping habits of people in non-metro cities indicates huge growth potential due to the presence of a....
At the recent Spikes Asia Advertising Awards happening in Singapore Taproot have been Named as the Indian Agency of the Year Award along with the....
Ridesharing app Uber has rolled out its integrated marketing campaign in India. With the idea of ‘Apnapan’ as its core theme, the....
Parle Products has launched an integrated brand campaign that will continue to champion its diverse range of product offerings, especially in the....
Madison World has bagged the media duties of cab aggregator Uber. The win comes on the back of a multi-agency pitch. As per industry sources, the....
Shortlists for the final two categories – Integrated and Titanium – have been announced today at the 64th Cannes Lions International....
Winners of the Creative Data, Innovation, Cyber, Direct and Mobile Lions were announced last night at the 64th Cannes Lions Festival of Creativity.....
In today’s world of fast-paced lives, hectic schedules and everything at our fingertips, Health has become a major issue. Most of us find it....
India’s leading biscuits and confectionery company, Parle Products recently unveiled Parle Platina, a new division comprising Parle’s....
Bharti Airtel has rolled out a new campaign to reinforce its leadership as India’s best smartphone network. Conceived by Taproot Dentsu, the....
The second tranche of the D&AD Pencil winners for 2017 have been announced today. India has bagged 16 Pencils so far. Leading the Pencil winners....
Parle Products has launched an integrated brand campaign, which showcases its portfolio of brands and a message that strongly links each of these....
Taproot Dentsu, the creative agency from Dentsu Aegis Network, has partnered with Airtel, India’s leading telecom service company, with an....
After 3 days of seminars and conclaves by industry experts, parties and the frenzy over the Abbys, Goafest 2017, India’s foremost advertising,....
While Day 2 at Goafest 2017 was packed with interesting sessions, the enthusiasm of the attending delegates showed no sign of abating as everyone....
Parle Products launched an integrated brand campaign which, showcases its portfolio of brands and a message that strongly links each of these brands....
Taproot Dentsu has won the only Integrated Gold Lotus in whole of Asia at Adfest 2017 for their Adidas Odds campaign. The campaign also won two Golds....
Sasha Chhetri, the Airtel Girl, and her friends are back in a brand new campaign. This time they are trying to figure out which mobile network is....
Lenskart.com has launched its brand new advertising campaign, ‘Specsy is the new Sexy’, that aims to make eyeglasses a must have....
Taproot Dentsu, the creative and communication agency from Dentsu Aegis Network, has strengthened its planning prowess with the appointment of Farah....
Taproot Dentsu has expanded its footprint. Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon.....
Taproot Dentsu has been announced ‘Agency of the Year – India’ at the 2016 Clio Awards. It’s the first ever Indian agency to....
There are two sides to every para-athlete’s journey. One that pulls him back. The other that pushes him forward. ‘Odds’ by....
This year, Indian agencies have secured two metals at the Clio Awards 2016. Taproot Dentsu has bagged a Silver for its work titled....
Customised to the needs of the para-athlete, Adidas has launched a unique footwear initiative – ‘Odds’. ‘Odds’ is a....
Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies. One of the key advantages that Dentsu Aegis Network has....
Santosh Padhi, Co-founder and Chief Creative Officer, Taproot India, leads the agency’s creative vision on some of India’s leading....
India’s first Open Network is here. In another industry first initiative, Airtel has opened up its entire mobile network information to its....
‘Try Myntra. You’ll Love It’ is the latest peg from the leading online platform for fashion brands. The new brand campaign is....