Starting from July 1, 2022, social media influencers, doctors and other people of a similar calibre, who receive free goods from businesses, would be....

Hamdard Laboratories (Medicine Division), a progressive, research-based health and wellness organization, has rolled out two new marketing campaign....

The last two years have seen us stay indoors and miss celebrations with our yaars across festivities. This year, however, McDowell’s No1 Soda....

With its targets set to build out one of the largest regional content libraries in the country, ZEE5 Global, the largest streaming platform for South....

Following a competitive multi-agency pitch, digital-first creative agency Tonic Worldwide has bagged the digital creative mandate for So-Good. As....

GIPSI, Tonic Worldwide's HI+AI (Human Intelligence + Artificial Intelligence) division today launches first Insights report on the Metaverse as....

GIPSI, Tonic Worldwide's HI+AI (Human Intelligence + Artificial Intelligence) division today launches first Insights report on the Metaverse as NFTs.....

New year is celebrated with great zeal and enthusiasm all over the world. New Year’s theme revolves around resolutions, new beginnings,....

We're always consuming, wish-listing and adding items to multiple carts, across multiple E-commerce portals, consciously or unconsciously, especially....

After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has bagged the mandate of social media management for SBI....

After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has bagged the digital creative mandate for Aashirvaad. ....

Finding friends with an ongoing pandemic can be difficult in this new normal of lockdowns and social-distancing times. This Friendship Day, Bumble,....

Tonic Worldwide, the independent digital marketing agency has announced their partnership with yellow.ai, the world’s leading Conversational CX....

YouTube has updated its monetisation policy and the large creator community is not happy with it. With this, YouTube has announced its right to....

Following a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has bagged the integrated digital mandate for Pure....

Petonic Infotech, one of the fast-growing mid-sized Indian management consultancy firm, has mobilized INR 2 Crore for COVID relief through its....

Linc Pens and Plastics Ltd, one of India's largest manufacturers is pleased to announce a year long association of their flagship product, Pentonic....

With the Covid vaccination opening for people, independent Digital Marketing agency Tonic Worldwide has announced mass vaccination for all its....

Kotak Mahindra Bank, is celebrating Women’s Day by launching a unique and innovative campaign enabling women to take a step towards financial....

House of Hiranandani, a premium real estate brand developing iconic integrated communities in India, celebrated the country’s 72nd Republic Day....

House of Hiranandani, a premium real estate brand developing iconic integrated communities in India, celebrated the country’s 72nd Republic Day....

United in surviving the pandemic albeit separated by screens, 2020 has forced many learnings upon humanity. India saw a new digital audience and....

Following a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, bagged the social media mandate for Warner Music India.....

Tonic Worldwide, the leading independent digital-first creative agency, has joined forces with Chennai-based digital marketing agency –....

Asian Paints has launched a campaign for the launch of their latest range of specialized sanding paper brand – TruStar. The campaign has been....

Diwali 2020 is here and so are many perspectives. The industry is buzzing with positive sentiment and brands are extending the sentiment by....

Portronics, a pioneer in portable & innovative gadgets awarded its social media mandate to Chimp&z Inc. As per the mandate, the agency will....

Local targeting or geo-targeting is increasingly becoming important for brands and agencies in giving out the right message to the right place and at....

The new wave of the Isobar-Ipsos #MeetTheZ Survey shows tectonic shifts in the priorities of Gen Z, during the pandemic – Health and fitness....

Instagram introduced Instagram Reels in India right after the Government banned over 100 Chinese apps, including TikTok. Facebook-owned Instagram....

World For All Animal Care & Adoptions; an animal welfare organisation in collaboration with Tonic Worldwide; a digital-first creative agency, has....

Instagram has entered the short video space by launching ‘Reels’. The platform, that is looking to fill in the void left by the TikTok....

Hamdard Laboratories (Medicine Division), a progressive, research-based health and wellness organization, has rolled out a new marketing campaign....

Tonic Worldwide, a digital first creative agency, has launched an AI-driven Personalized Video Marketing Solution for brands, as an extension of its....

Continuing its efforts to raise awareness about iron deficiency amongst women in India, Livogen® tonic - a nutritional supplement from Procter....

On June 8, 2020, Twitter India finally introduced their new feature – ‘Fleets’ – to the Indian market, making it the first....

The COVID-19 pandemic and the resultant lockdown has led to a challenging economic situation and uncertainty in the market. Some of the businesses....

NazariyaQFRG, a queer resource group working on issues of gender and sexuality, have launched a campaign in support of the LGBT*QIA community,....

Like everything, the lockdown around the world in times of COVID-19 has had its own side effects. Though a bit ironic amidst this disaster, but it....

We have been served a lot of Covid data reports right from the letter ‘C’ landing in India. Initially a lot of brands panicked when the....

With people confined to their homes due to COVID-19 pandemic and the resultant lockdown in the country, Digital has emerged as a prime media to....

Amid misinformation and scores of fake news floating around on social media in times of the Coronavirus, it has become imperative that media,....

Tough times call for innovative measures. The ongoing Coronavirus attack across the world is forcing organisations to ask their employees to work....

Tonic Worldwide, an independent digital agency has launched an exclusive division named 'TWIP' - Tonic Worldwide Intuitive Programming. TWIP enables....

A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....

A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....

The world second largest chain of hotels, homes and spaces, OYO, has rolled out its new brand campaign called ‘Raho Mast’. The high....

What happens when you hear the word ‘Biryani’? Do violins start playing in your head? Does your heart skip a beat? Does your stomach....

A campaign by men’s grooming essentials brand The Man Company (TMC) has been going viral on social media. The powerful video opens with....

This Diwali, Aditya Birla Group urges millennials to celebrate inclusivity and #BlurTheBoundaries. Conceptualized & executed by Tonic Worldwide,....

Given the growing adoption of Voice in today’s business ecosystem, it has become imperative to know how to navigate this nascent space. Adgully....

House of Hiranandani, a premium real estate brand committed to making homes with a difference, celebrated Engineer’s Day on 15th September in a....

Tonic Worldwide, one of India's leading independent digital agencies, has bagged the digital mandate for House of Hiranandani, the renowned real....

The brainchild of IITans Nitin Saluja and Raghav Verma, Chaayos today has grown into a 58 café chain offering personalised tea and....

With a total of 18 metals last year, it was not the highest score by Indian agencies at the Cannes Lions Festival of Creativity. However, India did....

The ICC World Cup 2019 fever is at its pinnacle and while most brands are trying to tap into this and create audience engagement, Tonic Worldwide has....

This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations....

Linc Pen and Plastics Ltd. one of India’s most trusted writing instruments for over last four decades with a strong presence over 50 countries,....

This Women’s Day, Flying Machine urges you to dig deeper with its limited edition launch of denims with deeper front pockets for....

Tonic Worldwide, one of India’s leading independent digital agency, has roped in Akanksha Singhal as its Business Head - North. Akanksha will....

Entering the Indian smartphone market last year, Mobiistar, a Vietnamese smartphone brand, has roped in Tonic Worldwide as its digital creative....

Staying true to its DNA, Flying Machine rolled out a first-of-its-kind virtual currency called Cool Currency that rewards you for putting your....

Authored by Pratik Hatankar, Head - Innovations and New Initiatives, Tonic Worldwide Throughout 2018, cultural shifts and consumer behaviors have....

Data shows that textile industry is the 2nd most polluting industry in the world. Over 80% of the population doesn't know what's really in their....

Tonic Worldwide, an independent digital agency has launched a unique research division called ‘Gipsi’. Gipsi was born out of clients'....

The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and....

In today’s day and age of YouTube Recipe Channels, led by the greatest master chefs, Nutralite made its way to its consumers and launched the....

Tonic Worldwide, one of India's leading independent digital agencies, has appointed Anjali Malthankar as its National Strategy Director in India.....

This World Environment Day the Aditya Birla Group have taken a pledge towards doing their bit to ensuring a green environment with the introduction....

The Abby Awards at Goafest 2018 saw the best work across Publisher, Media, Broadcaster, Public Relations, Still Craft, Video Craft, Design, Direct,....

Dinshaw’s Dairy Foods Pvt. Ltd., headquartered at Nagpur, is a well-known and respected brand operating in Milk, Dairy products and Ice cream.....

Tonic Worldwide, one of India's leading independent digital agencies, has appointed Suraj Nambiar as its Managing Partner and media head in India.....

Nutralite, healthy and delicious spreads, which is rich in Omega 3 and has Zero Cholesterol, has started a unique social media campaign. In today's....

The digital industry is looking forward to the Union Budget for 2018-19 with great expectations. Digital players are hopeful of greater impetus by....

Crystal-gazing into 2018, Chetan Asher, CEO, Tonic Worldwide, affirms that the year ahead definitely looks bright. He noted, “The Indian....

Publicis India’s Sudeep Gohil, Tonic Worldwide’s Chetan Asher, Rajiv Dingra of WATConsult, and Ramesh Narayan, do a recap of the year....

When it comes to doing up your house, doors and windows are often the most neglected part, aren't they? Well, not anymore. The latest campaign rolled....

Panetteria, the latest addition in the Balwa Group has launched its first ever digital campaign. The brand offers ready-to-bake frozen products in....

Keeping in mind the stress and restlessness dogs go through every year during Diwali due to noise pollution, Animals Matters To Me, an animal NGO....

Tonic Media has bagged the digital duties of India’s leading home search portal Housing.com following a multi-agency pitch. The mandate....

LIQVD Asia, a leading digital driven marketing communications agency, has announced the appointment of Vijeeth Shetty as President - Business....

Digital agency Tonic Media has announced the appointment of Mahesh Narayanan to its Advisory Board. Formerly with Google India as Country Head,....

The new campaign from Livon Hair Gain Tonic talks to men suffering from hair loss. It works on the insight that hair loss results in a loss in....

In the new millennium, we have seen some techtonic shifts in the media landscape. The emergence of digital as a medium has opened new....