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  • EVENTS
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  • Uday Sodhi
  • Read More
    Marketing
    Sudip Ghose launches D2C travel accessories company Acefour

    Acefour Accessories, a travel accessories company established by industry pioneer Mr. Sudip Ghose has raised $1.5 million in a seed funding round led....

      March 02 ,2022
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    Media
    “Biggest advantage on OTT platforms is brand safety, compared to multiple platforms”

    While OTT has become the go-to medium for all entertainment requirements for consumers, it is also gaining in significance for brands and marketers.....

      October 08 ,2021
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    Media
    As HBO Max gears up for India foray, analysing its entry strategy in a growing market

    As HBO Max, the OTT streaming platform from WarnerMedia, gears up for launch in India, there are various speculations around its pricing strategy.....

      September 29 ,2021
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    Media
    Understanding the changing dynamics of movie business in an OTT era

    Even as COVID-19 cases across the country keep yo-yoing, India is returning to normalcy and even looking at a bumper festive season ahead. Crowds are....

      September 17 ,2021
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    Media
    How COVID-19 is wiping out the Box Office dominion

    The Rs 100-crore, Rs 200-crore, even Rs 300-crore clubs were becoming the norm before COVID-19 struck. No one could have envisioned a scenario where....

      May 25 ,2021
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    Marketing
    Uday Sodhi, Jasmeet Singh & Manish Agarwal partner for Founder's Room Capital

    Uday Sodhi, Senior Partner, Kurate Digital has partnered up with Jasmeet Singh Gandhi, Head Global Business Development, Clevertap and Manish....

      April 22 ,2021
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    Media
    Uday Sodhi's venture Kurate partners Rootanian for digital sports content

    Digital sports content will never be out of vogue in a content hungry country like India. While digital has become the new turf for sports fans, the....

      November 11 ,2020
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    Media
    Week at a glance: Relook at celeb endorsements; #WomenDisruptors; Uday Sodhi’s Kurate

    Implications of adding political clause in celebrity endorsement contracts Deepika Padukone, one of the highest paid actresses in Bollywood, faced....

      February 29 ,2020
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    Media
    Revealed, Uday Sodhi’s new venture – Kurate Digital Consulting

    With an aim to bring a dramatic change through Digital Transformation in India, Uday Sodhi, former Business Head of SonyLiv, has partnered with 4....

      February 28 ,2020
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    Media
    Uday Sodhi moves on from SPN India; Danish Khan appointed as Head of Digital Business

    Uday Sodhi, Business Head of SonyLIV, has decided to move on, after building up the digital business of Sony Pictures Networks (SPN) for almost five....

      October 05 ,2019
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    Media
    Get your International Cricket Fix on SonyLIV this August

    SonyLIV brings cricket fanatics yet another chance to cheer for team India in the upcoming India Tour of the United States of America and West Indies....

      August 01 ,2019
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    Marketing
    SonyLIV strengthens its global outreach by foraying into the Middle East

    SonyLIV, India’s first premium video on demand (VOD) service intensifies its global footprint with its foray into Middle East. Launched in 2013....

      July 30 ,2019
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    Media
    Outdoor is a very brand friendly medium for OTT platforms: Uday Sodhi

    SonyLIV, the premium Video on demand (VOD) service by Sony Pictures Networks (SPN), has beefed up its content line-up with 3 new web originals....

      July 17 ,2019
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    Media
    #TwitterChat: One Digital’s Gurpreet Singh on how to up your content creation game

    Content creators today are being wooed by various digital and social media platforms to enhance engagement and increase their user base. In recent....

      July 03 ,2019
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    Media
    Indian appetite for VoD content expected to grow further: Uday Sodhi

    On Friday, 24th May, Uday Sodhi, Head – Digital, Sony Pictures Networks India was in a Twitter conversation with Adgully on the road ahead for....

      May 27 ,2019
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    Media
    Uday Sodhi joins Adgully in a #TwitterChat on the Road Ahead for Indian OTT

    The Indian OTT ecosystem has reached a tipping point with over 15 players in this space competing for the same audience’s eyeballs and wallets.....

      May 24 ,2019
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    Media
    Mobile Marketing Association India’s 3 city ad fraud initiative culminates in Mumbai

    Mobile Marketing Association (MMA) India’s Ad Fraud roadshow series culminated in Mumbai today. After Delhi and Bangalore, the roadshow came to....

      April 27 ,2019
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    Media
    Indepth: Decoding OTT players’ promotion gameplans – Part 1

    Video content in the OTT space has been burgeoning in the last couple of years, and gathered momentum in 2018. With so much of content available....

      February 06 ,2019
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    Media
    Beyond a point people don’t want too much boldness in OTT content: Uday Sodhi

    On the completion of six years, SonyLIV has asserted its dominance in the OTT space by claiming to have witnessed a 7X rise in total time spent on....

      January 28 ,2019
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    Media
    SonyLIV witnessed 3X growth in MAUs in 2018; time spent goes up by 7X

    SonyLIV has witnessed a 7X rise in total time spent on the platform, even as advertisers on the platform recorded a 3X hike in the last one year.....

      January 25 ,2019
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    Marketing
    Trend spotting 2019: Convergence & collaborations in a digital age

    Ashish Bhasin, Vivek Bhargava, Babita Baruah, Rahul Pansare and Uday Sodhi crystal-gaze into the New Year and highlight the trends that they see....

      January 02 ,2019
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    Marketing
    Industry honchos recap the digital transformation across sectors

    As the year 2018 comes to a close, industry leaders from different sectors share their perspective on the year, the key developments as well as their....

      December 31 ,2018
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    Media
    2018 at a glance: OTT’s steep growth curve on back of Originals, disruptions, regional

    The year 2018 saw the OTT space reach greater heights. OTT players experimented with Original content, offering a bonanza to their viewers. Regional....

      December 28 ,2018
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    Media
    SonyLIV, Lionsgate ink content deal; to roll out 500 hours of Original series

    Premier OTT platform SonyLIV has locked in a multi-year strategic content deal with American entertainment giant, Lionsgate, to bring the best mix of....

      November 02 ,2018
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    Media
    SonyLIV has seen remarkable growth with inclusion of English content: Uday Sodhi

    SonyLIV, the premium Video on Demand (VOD) service from Sony Pictures Networks (SPN), recently fortified its content line-up by adding a repertoire....

      October 15 ,2018
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    Media
    SonyLIV Partners with Amagi to Further Grow OTT Ad Revenues

    Amagi, a leader in media processing services and targeted advertising for TV and OTT, today announced that SonyLIV is using its THUNDERSTORM....

      September 14 ,2018
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    Media
    Week at a glance: Net neutrality; Iconic TV characters; Muthoot’s Blue Soch

    Net neutrality in India gets Govt go-ahead; experts welcome end of monopolyIn a move that will prevent Internet service providers, social media....

      July 14 ,2018
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    Media
    Uday Sodhi, Paritosh Srivastava decode SonyLIV’s sports campaign strategy

    Sony might have lost the bid for broadcast rights for the Indian Premier League, but it is making up for that loss with an aggressive marketing and....

      July 11 ,2018
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    Media
    SonyLIV expands its English entertainment library for premium subscribers

    SonyLIV, the premium Video on Demand (VOD) service by Sony Pictures Networks India (SPN) announced the addition of a slew of new international....

      May 12 ,2018
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    SonyLIV Powers OTT Video Streaming for 30 Million Users with Brightcove

    Brightcove Inc. (NASDAQ: BCOV), the leading global provider of cloud services for video, today announced that it is powering SonyLIV, the premium....

      May 08 ,2018
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    Media
    Republic World expands digital presence with strategic pact with SonyLIV

    SonyLIV, the premium video on demand (VOD) service by Sony Pictures Networks India (SPN), and Republic TV have announced their strategic partnership,....

      May 03 ,2018
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    Entertainment
    SonyLIV launches House Proud Season 2

    On popular demand, SonyLIV is thrilled to bring back its first non-fiction web-series, House Proud 2, co-produced by SonyLIV and Jossbox. The show is....

      April 11 ,2018
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    Media
    Akamai with SonyLIV enables Dynamic Ad Insertion for Live Cricket

    Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s largest and most trusted cloud delivery platform, today announced that SonyLIV, the....

      March 16 ,2018
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    Media
    SonyLIV rises to No.3 in February with a massive jump in MAUs

    The SonyLIV app ended February with a bang! According to App Annie data for the month of February, saw SonyLIV make a significant jump in the monthly....

      March 13 ,2018
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    Media
    OTT players need to be ready for next 200 mn Bharat TG with regional fare: Uday Sodhi

    With its extensive library of diverse and high-quality original content offerings, SonyLIV, the digital platform of Sony Pictures Networks India, has....

      February 27 ,2018
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    Media
    SonyLIV crafts a short film in association with India First Life Insurance

    SonyLIV, the premium OTT platform of Sony Pictures Networks India (SPN) has crafted a new short film for IndiaFirst Life Insurance. The promotional....

      February 22 ,2018
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    Media
    SonyLIV hooked the attention of the Indian audience during the first 4 ODI

    SonyLIV has hooked the attention of the Indian audience in the first 4 matches of the ODI series between South Africa and India. With India still....

      February 13 ,2018
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    Media
    SonyLIV completes 5 years; focus grows on regional content, rural viewers

    Launched in January 2013, SonyLIV, the premium OTT platform of Sony Pictures Networks India (SPN), completes 5 years this month. The launch of....

      February 07 ,2018
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    Media
    2017 in Review: Digital wraps up on an optimistic note, looks for next big surge

    According to Manish Maheshwari, Chief Executive Officer, ‎Network18 Digital, two major evolutions are particularly profound – growth of the....

      December 30 ,2017
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    SonyLIV in association with Beyond Originals presents Black Coffee

    There is never any time or place to fall in love; it just happens. Can you fall in love with someone you have always detested? They say don’t....

      November 30 ,2017
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    Media
    SonyLIV will be investing more on regional language content: Uday Sodhi

    SonyLIV is back with the second season of its signature web series, ‘#LoveBytes’, with LuvIt Chocolates as the presenting sponsor and....

      October 12 ,2017
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    Media
    Kaun Banega Crorepati goes digital with SonyLIV

    “To chaliye hum aur aap milkar khelte hain Kaun Banega Crorepati.” With these legendary words, the biggest star of Bollywood’s....

      September 22 ,2017
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    Media
    We would rather go deeper in the Indian market than look outside:Uday Sodhi

    With over 33 million app downloads, SonyLIV is the first amongst its competition to provide original exclusive premium content. The Video on demand....

      June 28 ,2017
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    Media
    SonyLIV grows its repertoire of originals with two new short films

    SonyLIV, the first premium Video on demand (VOD) service from Sony Pictures Networks (SPN), has added to its repertoire of 500 films with the launch....

      June 23 ,2017
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    Marketing
    SonyLIV bets big on cricket, unveils campaign to assert supremacy

    As team India readies for a face-off against the West Indies, the Sri Lankans and the South Africans over the next few months, cricket fans are in....

      June 21 ,2017
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    Media
    VIDEOCON d2h signs partnership with SONYLIV

    Videocon d2h, the fastest growing DTH service provider in India has signed deal with SonyLIV for its HD Smart Connect Set Top Box. This partnership....

      March 30 ,2017
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    Media
    Originals, films, sports to be SonyLIV’s key focus in 2017: Uday Sodhi

    SonyLIV, the OTT platform from the Sony stable, recently refreshed its brand identity and unveiled its renewed brand ethos “We LIV to....

      December 26 ,2016
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    Entertainment
    Popular celebs dazzled at the SonyLIV Refreshed Brand Identity Launch Party

    SonyLIV, the complete digital entertainment platform for audiences across genres hosted the most entertaining party of the year to celebrate the....

      December 17 ,2016
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    Entertainment
    SonyLIV uplifts its brand ethos; promises to ‘LIV to Entertain’

    SonyLIV, the complete digital entertainment platform with content for audiences across genres has yet again proved its status as a pioneer of....

      December 09 ,2016
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    Entertainment
    SonyLIV delights its young viewers by launching LIV Kids!

    SonyLIV, the complete digital entertainment platform with content for audiences across genres, has announced the launch of LIV Kids, its premium....

      November 11 ,2016
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    Entertainment
    SonyLIV and UNICEF join hands for a #FairStart

    Diwali is the festival of lights, of celebration, of happiness, of new beginnings and fresh starts. It is with this in mind that SonyLIV, the....

      October 31 ,2016
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    Advertising
    Publicis Worldwide wins SonyLIV’s creative mandate

    Sony Pictures Networks’ (SPN) digital entertainment platform SonyLIV, has assigned its creative mandate to Publicis Worldwide. The account....

      August 22 ,2016
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    Media
    SonyLIV to showcase India’s freedom struggle in short film, ‘Azaad’

    SonyLIV, the premium digital video entertainment platform from Sony Pictures Networks (SPN), is airing a short film, ‘Azaad’, this....

      August 12 ,2016
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    Media
    OTT market in India is exploding at 30- 35%: Uday Sodhi

    In conversation with AdGully, Uday Sodhi, EVP & Head, Digital Business, Sony Pictures Network, speaks at length on the growth of the OTT space....

      July 04 ,2016
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    Media
    Sony LIV ramps up Hollywood content for English movie fans

    Sony LIV, Sony Pictures Networks’ (SPN), a complete digital entertainment platform, with content for audiences in all categories, has....

      April 27 ,2016
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    Marketing
    Sony LIV launches its movie subscription service

    Sony LIV, Multi Screen Media’s (MSM) premium digital video entertainment brand, forays into the movies subscription service with blockbuster....

      December 11 ,2015
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    Entertainment
    Sony LIV launches original soundtrack and music video for its hit web show #LoveBytes

    Continuing its streak of innovation, Sony LIV, Multi Screen Media’s (MSM) premium digital video entertainment brand today launched an....

      November 19 ,2015
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    Entertainment
    Sony LIV launches its third exclusive online series, 'Tanlines'

    A youth focused original web show made for the digital millennials! After the phenomenal success of its first-ever original content show for....

      October 28 ,2015
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    Entertainment
    Sony LIV creates a musical number for Indian Idol Junior 2

    Continuing its streak of industry firsts, Multi Screen Media (MSM)’s premium digital video entertainment brand, Sony LIV has now created....

      July 30 ,2015
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    Entertainment
    Sony LIV now brings you exclusive access to the grand opening of 'Suryaputra Karn'

    Sony LIV, Multi Screen Media (MSM’s) premium digital video entertainment brand is set to delight its viewers yet again as the much-awaited....

      June 30 ,2015
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    Media
    SPUUL bolsters its TV line up with shows from Sony and Sab TV

    Spuul, the popular online streaming service for Indian TV & Film content today announced that it’s partnering with Multi Screen Media....

      March 31 ,2015
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    Entertainment
    ErosNow to Showcase SET and SAB Television Shows

    Eros International Media Ltd (“Eros”), a leading global company in the Indian film entertainment industry announced today that its....

      February 26 ,2015
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    Exclusives
    Ag Voice | The evolving dimensions of mobile marketing; Uday Sodhi

    2014 is truly and finally ‘a year of the Mobile’. Currently, there are 116 million smartphone users in India. Mobile devices today....

      December 26 ,2014
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