Sony Entertainment Television has become the first television channel in broadcasting history, as well as the fourth entity to globally reach 100....

Popular Indian YouTuber and Social Media Star, Ashish Chanchlani who is known for his YouTube channel, Ashish Chanchlani Vines have hit 10 M....

Popular Indian YouTuber, Ashish Chanchlani yet again surprised everyone with his latest video 'Mission Valentine'. The video made for all the couples....

The soothing voice of AlkaYagnik and Arnab Chatterjee and the heart-touching lyrics of Deepak Jeswal have led Bheeni-Bheeni reach over 1.3M views on....

Delnaaz Irani has been a part of the industry for over two decades now, and though we have seen her mostly in comic roles, the actress has always....

Known for creating waves with his content across social media platforms, BeYouNick aka Nick, in joint efforts with upGrad, India’s largest....

Media consulting firm Ormax Media has released its latest report titled Ormax Brand Trust Survey 2021, which ranks media brands based on the trust....

Having recently crossed 20 million subscribers on YouTube and becoming India’s first independent digital content creator to reach a record 3....

Kantar today announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns....

Alphabet, the parent company of Google, has reported $56.9 billion in revenue in Q4 of 2020, a growth of 23% from $46.075 billion in Q4 2019.....

Social media star Ashish Chanchlani who is ruling the internet with his unique content is leaving no stone unturned. At a recently announced....

The Pokémon Company (President and CEO: Tsunekazu Ishihara) has launched “Pokémon Kids TV” in India and other Asian....

Recognizing the adaptability of marketers to a digital-first mindset, the first India edition of YouTube Works awards has now begun accepting....

Marking its leadership position in the digital sphere, ABP Network’s Marathi News Channel, ABP Majha has reached a whopping 7 million....

The musical legend, Ustad Rahat Fateh Ali Khan’s song ‘Zaroori Tha’ has been receiving many accolades from the time of its release....

YouTube's new home screen now gives Shorts prominent space in the top bar, making it easier for users to access their Shorts Feed. In a blog post,....

YouTube’s first ever regional language Ads Leaderboard released today signals a clear consumer preference for vernacular content online. This....

Network18, India’s most diversified media conglomerate announced that it has been selected by the Google News Initiative (GNI) for funding as....

Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, has roped in YouTube star Amit Bhadana as its Brand....

While engagement was up across YouTube, these 10 videos resonated with U.S. viewers the most. Collectively, they were watched more than 356....

After rolling out video chapters to all creators back in May, which enables creators to define specific segments of their video via time stamps,....

In today’s new normal world, we have put hygiene and care on the top of our priority lists. Asian Paints, a brand that is synonymous with....

On Wednesday, YouTube rolled out an updated Terms of Service in the United States. These new terms will be effective in countries outside of the....

YouTube has announced an update for its dedicated YouTube Music app - you know, the one YouTube always asks you if you want to try, and you tap 'Ask....

At its marquee annual event Brandcast, YouTube announced that with its unique and diverse content catering to the personal passions of millions of....

YouTube has come up with some new tweaks to its playback options, making it easier to switch viewing format as you watch, turn on captions, find....

OctaFX, an online Forex broker who helps people trade from homeis launching India’s one-of-a-kind educational YouTube show -"Learn to Trade"....

Youth icon and YouTube sensation, the man behind Banchoddas, Sameer Fuddi, Titu Mama and Mr. Hola, Bhuvan Bam is a one-man army, who plays and shoots....

YouTube has introduced a brand new replace to its guidelines round hate speech, with a deal with decreasing the distribution of conspiracy theories....

Largely due to stereotypes associated to grooming and skincare for men the options available online for them to seek expert guidance have always been....

YouTube is delighted to announce the first ever virtual YouTube FanFest, presented by Cadbury 5 Star. Featuring over 150 creators and artists from....

There’s been much to disagree about this year, but there’s one thing we can all come to a consensus on — year 2020 goes to the....

YouTube Sensation Ashish Chanchlani who recently crossed 20million subscribers has come up with a new video ‘‘Office Exam Aur....

YouTube is rolling out more artificial intelligence-powered technology to catch more videos that may require age restrictions, which means more....

2020 has been a spike year for all social media platforms, YouTube has seen a significant rise in usage in 2020, with the COVID-19 lockdowns pushing....

Youth icon and popular YouTuber Ashish Chanchlani has crossed the 20 million subscribers mark. The engineering graduate found his calling as a....

With everyone eyeing IPL 2020 to gain more visibility, digital ad spend on YouTube can prove out to be a huge competitive advantage The Indian....

National treasure Mr Bean stumbled his way onto British TV screens for first time in 1990 capturing the hearts of the nation. A grown man who....

YouTube recently introduced new mobile app design in India, also includes a new spot for the create icon. This feature is available on Android....

Google’s Youtube unveiled a new direct response ad format last week, it claims that it will make ads on YouTube more shoppable by adding....

India’s most popular animated comedy YouTuber Angry Prash whose digital family has nearly 4.5M subscribers, released his fourth rap track, Rap....

Today, Youth Sensation, Ashish Chanchlani became the third YouTuber to reach 20M Subscribers. The famous Indian YouTuber Ashish Chanchlani known for....

Usually release of the trailer of a film starring A-listers is a much awaited occasion. Trailer of Sanjay Dutt-Alia Bhatt starrer ‘Sadak....

The influencer marketing industry, which Google estimates to reach $15 billion in 2021, viewed with shock the recent announcement YouTube made about....

Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with....

The OTT platforms are taking outlier themes to create not only bold stories and bind India and the world together, but their subscriber bases also....

As India grapples to flatten the COVID-19 curve and mitigate massive disruptions across the country, brands have joined the fight by veering from....

Creating a platform for the rise of beauty content creators in India, L’Oréal Paris, and YouTube announced the winners of NextUp For....

Director Akash Jain has released a new comedy series. This comedy show will feature a new episode every month. Renowned artists have agreed to....

Mindshare and Vidooly have jointly released a report, called ‘Covid-19: Impact on Video Consumption Trends’. The study analyses video....

Over the past few years, we have enhanced YouTube Music to deliver a comprehensive listening experience and have also added features to make Google....

In response to the current pandemic caused due to Covid-19, OML and YouTube came together to raise funds to support the distressed by hosting a live....

On 30th April 2020, Thursday, YouTube will present One Nation, a day-long live online music concert that takes inspiration from the spirit of....

Innovation is the key for a brand to stay ahead of its competition. In a highly competitive sector like real estate where every developer tries to....

Integral Ad Science (IAS), the global leader in digital ad verification, today announced its selection for the YouTube Measurement Partner Program....

Mindshare India and Vidooly have released a report that ascertains the impact on online content consumption trends over the first quarter of 2020.....

DSP Mutual Fund has announced the launched of a new stand-up comedy series, #BreakTheBias. This campaign aims to provoke viewers to recognize many....

Panasonic India’s latest digital campaign for its newly launched IoT (Internet of Things) and AI (Artificial Intelligence) enabled....

Bringing the community of content creators in the beauty space to the forefront in India, L’Oréal Paris announces their collaboration....

Dice Media's latest web-series, Operation MBBS is ruling the YouTube charts and has been receiving rave reviews, ever since its first episode....

Pepsi launched its Valentine’s Day anthem – SWAG SE SOLO last week, ahead of Valentine’s day with brand ambassador Salman Khan,....

After the resounding success of their first show “Minus One” with over 15 million views on YouTube, Just Human Things has now launched....

Indian filmmaker Suneel Darshan who has produced a dozen Bollywood films, including ‘Andaaz’, ‘Barsaat’ and....

As part of the 2019 yearly wrap-up, Google India today announced its annual YouTube ads leaderboard for India. The YouTube Ads Leaderboard captures....

ByteDance, parent of TikTok, will launch a music streaming service in India, according to media reports. The app does not have a name yet, but will....

For India, 2018-19 has been an exciting year as far as OTT content industry is concerned. The previous year saw an influx of content with various....

2019 was a year of many firsts for Eros Now. They inked important deals with Apple TV, Microsoft and more recently YouTube Music that puts them in a....

Eros Now, a premier South Asian OTT entertainment platform with more than 177 million registered users, today announced a collaboration with YouTube....

India's most popular and No. 1 new-age news brand, The Lallantop, has crossed yet another milestone by reaching a whopping 10-million subscriber base....

Close on the heels of launching Ormax OHM (Out-of-Home Measurement), media consulting and analytics firm Ormax Media has now released ‘The....

Touted to be one of the largest video streaming platforms of today, YouTube is undoubtedly the world’s largest repository of videos. In fact,....

India led the world in app downloads in Q3 (July 1 to September 30) of 2019, as per a report by Sensor Tower. Google Play downloads in India have a....

Furlenco, India’s largest furniture subscription company, has released two digital ad films on their YouTube, Facebook and Instagram pages. The....

Marathi news channel, ABP Majha, claimed a digital landmark by attaining approximately 162K concurrent users on YouTube channel on October 24, 2019,....

The most-loved and celebrated festival, Diwali is here! From lights, delicious sweets and precious gifts, the festival is all about celebrating the....

In 2016, YouTube introduced their 6-second bumper ad format. In a blog post in 2017, they suggested that brands use these ads for their upper funnel....

For the first time in the Indian YouTube Space, a comedy channel performed a play before a live audience. FUNCHO, the YouTubers celebrated their....

YouTube has been a big boon for all Indian news channels irrespective of the language in which they create content. The viewership of all leading....

The Internet gave them wings, but their flight has reached television audiences. Web influencers are slowly becoming a part of everyday campaigns....

There’s a big difference between a house and a home. While a house can be an expensively decorated sprawling spread, located in a prime area,....

Cosmos-Maya, the frontrunner in shaping industry trends has added another feather in its cap. WowKidz, it’s YouTube network for kids now has....

The online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and....

India’s No.1 news channel Aaj Tak has broken its own record, by crossing 20 Million subscribers mark on YouTube. Globally, it is the only news....

Mirchi, India’s No. 1 radio station has taken big strides in the digital video business by significantly scaling its Original Content....

Instagram, YouTube, Facebook and Twitter have taken measures to make their platforms safer for users and brands by introducing new policies, features....

The competition in music streaming industry is becoming fierce with the entry of global players and there is a price war emerging in this space.....

BB Ki Vines, the genius of Bhuvan Bam has a following of 14 million on YouTube surrounding his original 16 characters (now 17) because of his....

The tweet saw other brands rope in to deliver their own version of Zomato’s eccentric tweet. On 3rd July, a classic moment of anti-marketing....

Gurpreet Singh, Co-Founder & COO, One Digital Entertainment, has the inside view of the business of social media celebrity management. Most....

Close on the heels of becoming the world’s largest YouTube channel, T-Series has achieved another YouTube milestone – it has crossed 100....

YouTube announced three updates about the steps they have taken in the past several months to make the platform safer for minors. These include rules....

Nielsen announced today that it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional....

Cosmos Maya, India’s largest animation production company is redefining the way Indian audience is consuming animated content. The....

The entire 2019 Elections battle – from the campaigning stage to the final Counting Day played out on news channels. While TV was the primary....

Being viewers preferred destination for the elections, ABP soars high on the digital front, garnering No 1 position on YouTube channel recording 8.3....

On 23rd of May, BBC Hindi would bring you the live coverage of election results throughout the day from 7 am to 6pm. BBC reporters from all over....

Instagram, Facebook, LinkedIn and YouTube have announced changes in key features and programs to further improve the quality of the ecosystem and....

Regional content creators have gained huge following on the YouTube over the last few years. More and more viewers are moving towards this....

Vidooly, a leading online video analytics & marketing company, has aggregated data on millions of videos to determine the most popular video....

YouTube has announced Creative Excellence Award winners for the second half of 2018 commemorating ads that are shaping creative excellence on YouTube....