Creating a platform for the rise of beauty content creators in India, L’Oréal Paris, and YouTube announced the winners of NextUp For....

Director Akash Jain has released a new comedy series. This comedy show will feature a new episode every month. Renowned artists have agreed to....

Mindshare and Vidooly have jointly released a report, called ‘Covid-19: Impact on Video Consumption Trends’. The study analyses video....

Over the past few years, we have enhanced YouTube Music to deliver a comprehensive listening experience and have also added features to make Google....

In response to the current pandemic caused due to Covid-19, OML and YouTube came together to raise funds to support the distressed by hosting a live....

On 30th April 2020, Thursday, YouTube will present One Nation, a day-long live online music concert that takes inspiration from the spirit of....

Innovation is the key for a brand to stay ahead of its competition. In a highly competitive sector like real estate where every developer tries to....

Integral Ad Science (IAS), the global leader in digital ad verification, today announced its selection for the YouTube Measurement Partner Program....

Mindshare India and Vidooly have released a report that ascertains the impact on online content consumption trends over the first quarter of 2020.....

DSP Mutual Fund has announced the launched of a new stand-up comedy series, #BreakTheBias. This campaign aims to provoke viewers to recognize many....

Panasonic India’s latest digital campaign for its newly launched IoT (Internet of Things) and AI (Artificial Intelligence) enabled....

Bringing the community of content creators in the beauty space to the forefront in India, L’Oréal Paris announces their collaboration....

Dice Media's latest web-series, Operation MBBS is ruling the YouTube charts and has been receiving rave reviews, ever since its first episode....

Pepsi launched its Valentine’s Day anthem – SWAG SE SOLO last week, ahead of Valentine’s day with brand ambassador Salman Khan,....

After the resounding success of their first show “Minus One” with over 15 million views on YouTube, Just Human Things has now launched....

Indian filmmaker Suneel Darshan who has produced a dozen Bollywood films, including ‘Andaaz’, ‘Barsaat’ and....

As part of the 2019 yearly wrap-up, Google India today announced its annual YouTube ads leaderboard for India. The YouTube Ads Leaderboard captures....

ByteDance, parent of TikTok, will launch a music streaming service in India, according to media reports. The app does not have a name yet, but will....

For India, 2018-19 has been an exciting year as far as OTT content industry is concerned. The previous year saw an influx of content with various....

2019 was a year of many firsts for Eros Now. They inked important deals with Apple TV, Microsoft and more recently YouTube Music that puts them in a....

Eros Now, a premier South Asian OTT entertainment platform with more than 177 million registered users, today announced a collaboration with YouTube....

India's most popular and No. 1 new-age news brand, The Lallantop, has crossed yet another milestone by reaching a whopping 10-million subscriber base....

Close on the heels of launching Ormax OHM (Out-of-Home Measurement), media consulting and analytics firm Ormax Media has now released ‘The....

Touted to be one of the largest video streaming platforms of today, YouTube is undoubtedly the world’s largest repository of videos. In fact,....

India led the world in app downloads in Q3 (July 1 to September 30) of 2019, as per a report by Sensor Tower. Google Play downloads in India have a....

Furlenco, India’s largest furniture subscription company, has released two digital ad films on their YouTube, Facebook and Instagram pages. The....

Marathi news channel, ABP Majha, claimed a digital landmark by attaining approximately 162K concurrent users on YouTube channel on October 24, 2019,....

The most-loved and celebrated festival, Diwali is here! From lights, delicious sweets and precious gifts, the festival is all about celebrating the....

In 2016, YouTube introduced their 6-second bumper ad format. In a blog post in 2017, they suggested that brands use these ads for their upper funnel....

For the first time in the Indian YouTube Space, a comedy channel performed a play before a live audience. FUNCHO, the YouTubers celebrated their....

YouTube has been a big boon for all Indian news channels irrespective of the language in which they create content. The viewership of all leading....

The Internet gave them wings, but their flight has reached television audiences. Web influencers are slowly becoming a part of everyday campaigns....

There’s a big difference between a house and a home. While a house can be an expensively decorated sprawling spread, located in a prime area,....

Cosmos-Maya, the frontrunner in shaping industry trends has added another feather in its cap. WowKidz, it’s YouTube network for kids now has....

The online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and....

India’s No.1 news channel Aaj Tak has broken its own record, by crossing 20 Million subscribers mark on YouTube. Globally, it is the only news....

Mirchi, India’s No. 1 radio station has taken big strides in the digital video business by significantly scaling its Original Content....

Instagram, YouTube, Facebook and Twitter have taken measures to make their platforms safer for users and brands by introducing new policies, features....

The competition in music streaming industry is becoming fierce with the entry of global players and there is a price war emerging in this space.....

BB Ki Vines, the genius of Bhuvan Bam has a following of 14 million on YouTube surrounding his original 16 characters (now 17) because of his....

The tweet saw other brands rope in to deliver their own version of Zomato’s eccentric tweet. On 3rd July, a classic moment of anti-marketing....

Gurpreet Singh, Co-Founder & COO, One Digital Entertainment, has the inside view of the business of social media celebrity management. Most....

Close on the heels of becoming the world’s largest YouTube channel, T-Series has achieved another YouTube milestone – it has crossed 100....

YouTube announced three updates about the steps they have taken in the past several months to make the platform safer for minors. These include rules....

Nielsen announced today that it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional....

Cosmos Maya, India’s largest animation production company is redefining the way Indian audience is consuming animated content. The....

The entire 2019 Elections battle – from the campaigning stage to the final Counting Day played out on news channels. While TV was the primary....

Being viewers preferred destination for the elections, ABP soars high on the digital front, garnering No 1 position on YouTube channel recording 8.3....

On 23rd of May, BBC Hindi would bring you the live coverage of election results throughout the day from 7 am to 6pm. BBC reporters from all over....

Instagram, Facebook, LinkedIn and YouTube have announced changes in key features and programs to further improve the quality of the ecosystem and....

Regional content creators have gained huge following on the YouTube over the last few years. More and more viewers are moving towards this....

Vidooly, a leading online video analytics & marketing company, has aggregated data on millions of videos to determine the most popular video....

YouTube has announced Creative Excellence Award winners for the second half of 2018 commemorating ads that are shaping creative excellence on YouTube....

In India to attend the launch of YouTube Music as well as their annual event Brandcast last week, YouTube's CEO Susan Wojcicki collaborated with....

With 3 million downloads in less than a week of its launch in India, YouTube Music has already become a top favourite among music lovers across the....

“India is now both the biggest audience and one of the fastest growing audiences in the world for YouTube,” this was revealed by Susan....

Video Creators Of India (VCOI), India’s leading digital media company has recently renewed their contract as the exclusive firm for - Harsh....

Merkle Sokrati, the data-driven performance-marketing agency from Dentsu Aegis Network, has been recognized for its achievement on YouTube for....

Thousands of fans gathered at the Jio Garden, Bandra Kurla Complex last evening to watch their favourite Indian and International YouTube star....

Unibic Foods, India’s most loved cookies brand has tied up with Shilpa’s Shetty’s youtube channel....

Nestlé, Disney, Epic Games and Dr Oetker have pulled out their ads from the YouTube platform following allegations of the presence of a....

David Sharon, Product Manager on YouTube in a video by Creator Insider talks about the company exploring a new tab in the app called Explore where....

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises....

The Zoom Studios’ original show ‘Imperfect’ which celebrates life’s imperfections and has left a lasting impact on the hearts....

Prime Focus Technologies (PFT), the technology arm of Prime Focus is happy to share that one of its landmark campaigns for smartphone giant Oppo was....

Whether it’s a metro or tier 2 or tier 3 market, across all household in every region and state a homemaker is posed by one common question....

Wrapping up the year 2018, YouTube has released its annual ads leaderboard for India. The YouTube Ads Leaderboard captures ads that receive the....

Global tech-enabled services company Touchstorm, LLC, addressed a growing need from India-based clients and announced an expansion with a new office....

Originals shows on OTT platforms are gaining huge traction with the viewers. With increased availability of networks, better internet connectivity....

Zee TV and Dance India Dance together have achieved yet another remarkable milestone with an audition’s video from DID Li’l Masters....

YouTube content creator and budding music producer, Bhuvan Bam is a man who wears many hats. He is the man behind one of India’s biggest....

With the proliferation of video content and increasing video viewership on smartphones, video content platform, YouTube has taken steps to introduce....

In a country divided by communities and religion, art and comedy is bringing people together by spreading the message of love. Aashqeen, one of the....

For those of you who are wondering whatever happened to the Shilpa Shinde-Angoori Bhabhi spoof web series, there is some good news. An entertainment....

Mivi, the leading Indian electronic gadgets brand, today announced Bhuvan Bam, renowned YouTube personality, as its Brand Ambassador. As part of this....

Advertisers are expected to spend a combined $30 billion on online video advertising this year, most of which will be paid to social media platforms....

Existing media metrics such as ratings, impressions, readership, views, likes, click rates, etc., are often used as measures to evaluate a....

Have you met Urban Ladder? India’s favourite furniture destination now has stores in Bengaluru and NCR. After 5 years of existing....

Adgully’s special feature section – ‘Offbeat’ – seeks to give a peek into the lesser known facets of our very....

Tetra Pak India today launched a quirky new rap to inspire Mumbaikars to recycle their used Tetra Pak cartons. A part of Tetra Pak’s on-going....

Sony might have lost the bid for broadcast rights for the Indian Premier League, but it is making up for that loss with an aggressive marketing and....

According to a leading publication, in order to fight the menace of fake news, YouTube has allocated $25m to burnish its credentials as an....

Video marketing analytics platform Vidooly is partnering Xaxis, GroupM’s outcomes-focused programmatic media company, to launch a new....

With almost 400 hours of content uploaded on YouTube every minute, over 400 million plus monthly active Indian YouTube viewers have a never ending....

With power-packed cricket, gripping entertainment and flashy advertisements, the Indian Premier League (IPL) has become India’s most celebrated....

Shemaroo Entertainment’s retro music channel Filmigaane has crossed the 10 million subscriber mark on YouTube. The channel is a treat for every....

Dice Media, the web series channel of Pocket Aces, released its final episode (titled “Now and Then”) of its latest original web series,....

Beverage brand Pepsi has always been ahead of the curve when it comes to communicating with consumers. The brand has always innovated and developed....

Every client, content creator and publisher wants their content to go ‘viral’, be seen, liked, and shared by millions on the Internet.....

YouTube has released the Q1’18 India Ads Leader board, a list of the top ads and promoted videos that Indian audiences consumed during the....

The most talked about trailer this week is The Zoom Studio’s first original show, The Reunion...Jab They Met Again. Slated to premiere on....

Samsung India’s popular television and digital campaign showcasing its initiative of taking customer service to the doorsteps of consumers in....

At a recent judgement made by the Delhi High Court, Social media major Facebook and search Engine Google along with Youtube have been asked to pull....

Following a trip with UNICEF to India last year, world renowned entertainer Lilly Singh (13M+ subscribers) has teamed up with YouTube and UNICEF to....

On its tenth year anniversary since it’s India launch in 2008, YouTube today hosted Brandcast 2018, a flagship event for marketers before the....

As per Vidooly, India's leading Video Intelligence platform, India Today....

Google has recently announced three significant changes in the way advertising is done on YouTube. These include stricter criteria for monetisation....

Vivo, the global premium smartphone brand, rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the....

YRF’s Tiger Zinda Hai is unstoppable at the box office currently. And the film’s anthem, Swag Se Swagat, has set its own massive records....

Network18, one of India’s most diversified media conglomerates secured the top spot in Vidooly’s News Network Report for September to....