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  • Youtube
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    Media
    Google’s Q4 revenues at $76 bn; YouTube’s ad sales slide 8% to $7.9 bn

    Alphabet has reported a fourth consecutive fall in quarterly profit as the Google parent company has announced financial results for the quarter and....

      February 03 ,2023
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    Media
    India Today TV position No.1 in live YouTube viewership on Budget Day 2023

    India Today TV has not only broken all its records with a dominant No.1 position in live YouTube viewership on Budget Day 2023, but emerged as the....

      February 01 ,2023
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    INTERNATIONAL
    London police seize copyright content by YouTube supergroup the Sidemen

    The Police Intellectual Property Crime Unit (PIPCU) at City of London Police and anti-piracy agency Web Capio have seized domains that illegally....

      January 30 ,2023
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    Media
    AajTak becomes first news YouTube channel to cross 50 mn subscribers

    Earlier this year, Aaj Tak became the first news channel globally to cross 50 million subscribers. Ms. Kalli Purie, Vice Chairperson, India Today....

      January 27 ,2023
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    Media
    Alphabet job cuts: YouTube kids chief Craig Hunter leaves

    Alphabet, Google’s parent company, has started laying off 12,000 employees, from different parts of the world, which is almost 6% of its entire....

      January 24 ,2023
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    Entertainment
    Netflix's: ‘Is Time Travel Possible’ trends on YouTube India

    Netflix India’s official YouTube channel is home to some of the most engaging and interesting original and branded content, recently entering....

      January 23 ,2023
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    90% of U.S. children ages 12 and under prefer YouTube as a viewing platform

    To help Precise TV and our advertising partners further understand the U.S. family market, we partner with Giraffe Insights, a leading kids, youth....

      January 19 ,2023
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    Media
    Gov asks YouTube to take down channels spreading fake news

    Government officials on Wednesday asked YouTube to remove three channels for spreading fake news and making false claims about public welfare....

      January 09 ,2023
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    Advertising
    Digit Insurance launches new YouTube series ‘Simply Put’

    Go Digit General Insurance, one of India’s fastest-growing general insurance company, has released a new series on YouTube named ‘Simply....

      December 26 ,2022
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    Media
    YouTube’s creative entrepreneurs contributed ₹10,000-cr to Indian economy

    YouTube, today, announced the findings of the latest Oxford Economics study that illustrates the significant impact of YouTube’s creator....

      December 19 ,2022
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    INTERNATIONAL
    75% of agencies predict increases in connected TV and YouTube investments

    Pixability, a leader in contextual targeting, brand suitability and content insights for YouTube and other leading connected TV (CTV) platforms,....

      December 12 ,2022
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    Media
    YouTube unveils India’s most popular creators and videos of 2022

    YouTube today unveiled the most popular creators, artists and videos of 2022. YouTube uses a carefully considered methodology to publish the lists....

      December 06 ,2022
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    Media
    YouTube revises monetization guidelines

    YouTube has announced an update making only a certain set of is eligible for monetization in the app. The content should follow advertiser-friendly....

      December 05 ,2022
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    Media
    How YouTube develops its policies to curb harmful content & garner business success

    Since the earliest days of YouTube, there have been Community Guidelines to establish what’s allowed on the platform. These rules of the road....

      December 02 ,2022
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    INTERNATIONAL
    Channel 4 launches new reality destination ‘4 Reality’ on youtube

    Channel 4 has today launched a brand-new destination, 4 Reality, bringing all the drama of fan favourite Channel 4 reality shows to YouTube,....

      November 29 ,2022
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    Media
    YouTube Shorts makes its design journey from mobile to TV

    Starting today, YouTube Shorts is launching on TV. With this, viewers will be able to enjoy these bright bursts of video (60 seconds or less) on the....

      November 08 ,2022
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    Media
    Former Google and YouTube executive joins Rise Studios

    United Arab Emirates: Rise Studios, the newly-launched entertainment company driving investment in content from regional markets, appoints Diana....

      November 07 ,2022
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    Media
    Sudhir Chaudhary's Black and White Show is No 1.on YouTube Live

    Ranking top in the 9 pm band ever since it started rolling, Sudhir Chaudhary's debut with Aaj Tak Black and White Show has been witnessing the....

      November 03 ,2022
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    Media
    YouTube launches Primetime Channels

    YouTube has launched Primetime Channels, allowing users to sign up, browse and watch their favourite content from streaming services such as....

      November 02 ,2022
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    INTERNATIONAL
    Nielsen includes YouTube measurement in Total Ad Ratings in Taiwan

    Today Nielsen announced the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution in Taiwan,....

      October 28 ,2022
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    Media
    YouTube announces a range of design changes and UI updates

    With the updates in all other digital platforms, YouTube is also stacking up with a range of design changes and UI updates. YouTube has announced a....

      October 26 ,2022
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    INTERNATIONAL
    Nielsen includes YouTube measurement in Total Ad Ratings

    Today Nielsen announced the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution in additional....

      October 20 ,2022
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    Media
    Hungama Kids ties up with Bloomtelly & Aplum Chaplum Youtube channels

    :BloomTelly Animation, a product of K12 Techno Services Pvt. Ltd., has announced its content collaboration with Hungama Kids today through a joint....

      October 17 ,2022
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    Media
    Nielsen’s Digital Ad Ratings to measure YouTube video ad campaigns

    Nielsen’s ”always on” Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns. This release expands Nielsen’s....

      October 07 ,2022
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    Media
    Disney Delicious to launch on YouTube, social media

    Bringing a fun and healthy twist to conventional cooking, Disney Delicious – a brand new series is launching across Disney India YouTube and....

      September 29 ,2022
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    Media
    MIB blocks 45 more YouTube videos under IT Rules, 2021

    Based on the inputs from intelligence agencies, the Ministry of Information & Broadcasting (MIB) has directed YouTube to block 45 YouTube videos....

      September 27 ,2022
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    Media
    YouTube has paid creators, artists & media companies over $50 bn in last 3 years

    YouTube recently introduced the next chapter in rewarding creativity on the platform. At its inaugural Made on YouTube event, YouTube shared that it....

      September 24 ,2022
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    Media
    Monetising Shorts: YouTube to go the TikTok way

    YouTube Shorts plans to go the TikTok way by adding direct monetization option for Shorts, which would give a more clear pathway to short-form....

      September 19 ,2022
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    Advertising
    Indian winners of YouTube Works Awards announced

    YouTube announced the winners of its second India edition of the YouTube Works Awards. Held in partnership with Kantar India, these Awards recognize....

      September 08 ,2022
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    Media
    61% watch online video content like YouTube/OTT on their mobile/home TV

    Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly....

      September 05 ,2022
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    Entertainment
    Create content using Saregama’s expansive catalogue on YouTube

    Saregama announced a global deal with YouTube for YouTube Shorts, a short format video experience on YouTube. This partnership will allow users to....

      August 29 ,2022
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    Entertainment
    Instagram, YouTube restrict users from sharing videos to TikTok

    With the everyday rise in popularity of the Chinese short-video platform TikTok. Meta-owned Instagram and Google-owned YouTube have rolled out new....

      August 22 ,2022
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    Media
    YouTube adds watermarks to stem stealing of short videos

    Steps have been taken by YouTube to prevent users from reposting YouTube Shorts videos to other apps by putting new watermarks on those videos.....

      August 19 ,2022
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    Media
    YouTube announces improved CTV buying tools, new CTV campaign targeting options

    A significant trend in video consumption is Connected TV, according to YouTube, which notes that people consuming YouTube content on their home TVs....

      August 19 ,2022
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    Media
    MIB blocks 8 YouTube news channels, 1 Facebook account under IT Rules, 2021

    The Ministry of Information & Broadcasting (MIB), utilising the emergency powers under the IT Rules, 2021, has issued orders on 16.08.2022 for....

      August 19 ,2022
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    Advertising
    NIC Honestly Natural Ice Cream Independence Day ad campaign gets 4.1m views on YouTube

    NIC Honestly Natural Ice Cream, the fastest-growing ice cream brand in India, has captivated consumer hearts with a heart-warming ad film streaming....

      August 12 ,2022
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    Media
    Google has taken a pro-creator stance – Industry on move to monetise YouTube Shorts

    In 2020, YouTube launched the YouTube Shorts feature to compete against TikTok. The Google-owned YouTube Shorts is catching up quickly, and the firm....

      August 02 ,2022
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    Media
    Google to monetise YouTube Shorts soon

    In the TikTok age, Google-owned YouTube Shorts is catching up quickly, and the firm has seen promising results in its early monetisation efforts on....

      July 30 ,2022
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    Media
    How YouTube Music is empowering India’s emerging independent artists

    YouTube Music has announced the new Foundry class of 2022, its largest class to date, where the platform is welcoming 30 independent artists to....

      July 27 ,2022
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    INTERNATIONAL
    UK teens shun news channels; turn to Insta, TikTok, YouTube

    Ofcom’s News consumption in the UK 2021/22 report shows that, for the first time, Instagram is the most popular news source among teenagers....

      July 22 ,2022
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    Media
    Nielsen unveils ad deduplication tool for YouTube

    In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen (NYSE: NLSN) is expanding its cross-platform....

      July 22 ,2022
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    Media
    Sudhir Chaudhury's show on Aaj Tak a huge hit on YouTube

    Aaj Tak is continuing with its dominance in the online space. The channel registered 1.4-lakh-plus concurrent users on YouTube when its new show by....

      July 20 ,2022
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    Media
    Celebrating 10 Years of YouTube’s Billion Views Club

    On July 15, 2012, music video history was forever changed as Psy took the world by storm, with viewers around the globe flocking to YouTube to....

      July 16 ,2022
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    Advertising
    Somany Ceramics releases multi-lingual brand anthem

    Somany Ceramics Limited, an internationally acclaimed organization, specializing in ceramic tiles and allied products, is known to be a leader in....

      July 16 ,2022
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    Entertainment
    Bhuvan Bam's 'Dhindora' becomes first Indian series to clock half a billion views

    Bhuvan Bam's 'Dhindora', a situational comedy show on YouTube got highly applauded by the audiences right after it launched in 2021. Today, it has....

      July 06 ,2022
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    Media
    New features on YouTube to prevent spam comments and account impersonators

    In order to reduce channel impersonation and spam comments, a new setting for comments inYouTube Studio is now available to YouTube Creators. The....

      July 04 ,2022
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    Digital
    YouTube to remove the option to hide subscriber counts

    YouTube has announced several new upgrades aimed at reducing spam and abuse, including the removal of the option to conceal channel subscriber....

      July 01 ,2022
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    Marketing
    Brands go gaga over this quirky trend

    Anyone who has been browsing the internet over the past several weeks has probably seen the "She's/a he's 10" meme, which is the newest social media....

      June 25 ,2022
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    Media
    Superfans Unite! YouTube Fanfest is back

    Fans in India have reason to cheer as YouTube Fanfest 2022 is set to return on 30 June, 2022 with a uniquely immersive experience featuring....

      June 17 ,2022
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    Media
    MerchGarage partners with YouTube

    MerchGarage, a creator-driven merchandise & social commerce platform backed by One Digital Entertainment has partnered with YouTube with an end....

      June 13 ,2022
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    Marketing
    A story of Passion - Biographical Web Series on “Physics Wallah”

    About Films, has developed a new biographical web series based on the life of Alakh Pandey, famously known as Physics Wallah. The series is directed....

      June 11 ,2022
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    Marketing
    Xiaomi India announces partnership with YouTube

    Xiaomi India announces its partnership with YouTube to offer extended free trials of YouTube Premium to eligible users on select current devices.....

      June 08 ,2022
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    Media
    Neeraj Chopra #JavRun challenge on YouTube Shorts

    Javelin champion and youth icon, Neeraj Chopra, is showing viewers a new way to run through life with the launch of an exciting challenge exclusively....

      May 27 ,2022
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    Entertainment
    60 million subscribers on Shemaroo FilmiGaane YouTube channel

    Shemaroo FilmiGaane YouTube channel has hit the mega milestone of 60 million subscribers in the 60th year of Shemaroo. Shemaroo FilmiGaane has been....

      May 25 ,2022
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    Entertainment
    Taarak Mehta Ka Ooltah Chashmah's YouTube Channel Crosses 13 million subscribers

    India’s most loved family comedy show 'Taarak Mehta Ka Ooltah Chashmah' is trending in the news again! This time, the makers of the show....

      May 25 ,2022
  • Read More
    Media
    YouTube introduces activity graph to all videos

    YouTube is introducing a new video activity graph to all videos that will show the most engaged times inside each upload based on how often people....

      May 19 ,2022
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    Media
    YouTube introduces beta membership gifting feature for creators

    YouTube, which is owned by Google, launched a beta version of ‘Channel Memberships Gifting’ on Wednesday to help a limited number of....

      May 12 ,2022
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    Media
    Nielsen: ONE Championship Ranks Top 5 for Global Viewership

    ONE Championship™ (ONE) ranks top five in viewership and engagement among all major global sports properties, according to a recent report by....

      April 27 ,2022
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    Media
    Chingari App collaborates with Readers Books Club

    Chingari, India’s renowned short video app has collaborated with Readers Books Club, a summary YouTube channel for books, to provide its users....

      April 27 ,2022
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    Media
    MIB blocks 16 YouTube news channels for spreading disinformation

    Utilising the emergency powers under the IT Rules, 2021, the Ministry of Information & Broadcasting (MIB), vide two separate orders on....

      April 26 ,2022
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    Media
    Twitter bans climate change denial ads

    On this Earth Day, Twitter has announced a ban on all the ads which make claims that contradict scientific consensus on climate change and its....

      April 23 ,2022
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    Marketing
    Penta Esports announces launch of tournament

    Gaming and esports company, Penta Esports, has announced the ‘Penta Invitational - Battlegrounds Mobile India’, presented by Loco. The....

      April 22 ,2022
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    Media
    YouTube adds new Shorts Shelf to ‘Trending’ Tab

    YouTube has announced a new Shorts Shelf display on its Trending page in this era of short-form video trend. This feature will highlight the best....

      April 21 ,2022
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    Advertising
    Aisle ’s ‘Real Dating App’ ad takes a dig at casual dating apps

    Aisle, India’s leading high-intent dating app, has launched a new campaign titled ‘Real Dating App’. As a part of the campaign,....

      April 20 ,2022
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    Media
    YouTube and Major League Baseball renew partnership for 2022

    YouTube and Major League Baseball (MLB) today announced the renewal of their longstanding, fan-favorite partnership and the return of MLB Game of....

      April 20 ,2022
  • Read More
    Media
    Rizzle Trends Go Viral on Reels and YouTube

    It is extremely rare for apps to achieve organic and repeated virality at scale with so many platforms available today. But that is exactly what is....

      April 16 ,2022
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    Media
    YouTube launches new search insights for creators

    YouTube has announced that all creators will soon have access to its new Search Insights feature, which will deliver a slew of new data points to....

      April 15 ,2022
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    Media
    MIB blocks 22 YouTube channels for spreading fake news

    18 Indian YouTube news channels blocked for the first time under IT Rules, 2021 4 Pakistan based YouTube news channels blocked YouTube channels....

      April 05 ,2022
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    Marketing
    YouTube Health expands product features in India

    Reiterating its commitment to help people find authoritative, credible and engaging health information, YouTube Health today announced the roll-out....

      March 24 ,2022
  • Read More
    Media
    Tokyo Olympic gold medallist Neeraj Chopra launches YouTube channel

    Fans of Olympic gold medallist Neeraj Chopra will have a new place to interact with their favourite athlete, with the 24-year-old having launched his....

      March 23 ,2022
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    Media
    New ‘Widely Viewed Content Report’ for Facebook shared by Meta

    Meta’s attempts to disprove the idea that it tries to magnify discordant political content are not going according to the plan. On the basis of....

      March 15 ,2022
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    Media
    YouTube Answers Common Questions About its Recommendation Algorithms to Help Improve Channel Performance

    Looking to get a better knowledge of how YouTube’s systems work, and how you can work with them to increase the performance of your....

      March 11 ,2022
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    Media
    UP polls: Aaj Tak gains one million concurrent views on YouTube

    Aaj Tak channel's coverage of the 2022 UP assembly elections results, it surpassed 1 million concurrent users on YouTube on Thursday. The India Today....

      March 10 ,2022
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    Media
    Saregama Bhakti becomes the first ever YouTube Channel to bring devotional content in 5.1 surround sound

    Saregama India’s latest devotional YouTube channel - Saregama Bhakti is cutting 360-degree strides within the category. The content is....

      March 09 ,2022
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    Media
    YouTube’s creative entrepreneurs contributed ₹6,800 CR to the Indian economy in 2020

    YouTube, today, unveiled a new report by independent consulting firm, Oxford Economics, that shows YouTube’s growing creator ecosystem....

      March 03 ,2022
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    Marketing
    Google's Removed Over 31,000 Chinese YouTube Channels for Coordinated Influence Operations in the Last 7 Months

    Google has published its latest TAG Bulletin report, which provides an overview of all of the coordinated influence operations that its team detected....

      March 02 ,2022
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    Media
    Facebook takes down Russian disinformation network

    Facebook and Instagram have taken down a network run by people in Russia and Ukraine targeting Ukraine for violating the Meta policy “against....

      March 01 ,2022
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    Advertising
    YouTube alone had 16% share of Digital ad insertions in 2021: TAM AdEx

    Digital saw exceptional rise of 60% in Y 2021 over Y 2020, as per TAM AdEx data. The 4th quarter witnessed 62% increase in Ad Insertions compared to....

      February 17 ,2022
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    Media
    Sansad TV says its YouTube channel compromised by ‘scamsters’

    The YouTube account of Sansad TV, which broadcasts live proceedings of Lok Sabha and Rajya Sabha, was terminated for violating YouTube’s....

      February 16 ,2022
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    Media
    Community, Collaboration, Commerce – what YouTube has in store in 2022

    In a blog posted by Neal Mohan, Chief Product Officer, YouTube, writes about the things that the platform has in store for its creators, viewers and....

      February 11 ,2022
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    Media
    YouTube to launch monetisation features in India

    Alphabet-owned YouTube will introduce commerce features on YouTube, which may then be taken to other countries, Sundar Pichai, chief executive of....

      February 03 ,2022
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    Entertainment
    Hindi Version of Rashmika Mandanna's 'Pogaru' crosses 200 Million views

    National Crush Rashmika Mandanna is currently on a career high, with her latest release 'Pushpa'. The Hindi dubbed version of her Kannada film,....

      February 01 ,2022
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    Media
    Medibuddy’s Ashish Bajaj on the New Leadership Rules of the new normal

    Adgully’s Leader 2.0 is the endeavor to turn the spotlight on the trailblazing, emerging leaders of industry. There have been severe....

      January 25 ,2022
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    Entertainment
    Detective Boomrah web series gets thumbs up on YouTube

    Gone are the days when a fictional iconic detective character meant someone donning a deerstocker hat or smoking a long pipe. Also, last we remember....

      January 22 ,2022
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    Media
    YouTube releases 2021’s most-watched regional language ads

    YouTube today released the year 2021’s top 10 most-watched ads in regional languages. The annual regional ads leaderboard features ads across....

      January 20 ,2022
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    Marketing
    WinZO ropes in Asia’s #1 Youtuber CarryMinati as its Brand Ambassador

    India’s largest interactive entertainment platform, WinZO has roped in Asia’s #1 independent content creator Ajey Nagar who goes by the....

      January 19 ,2022
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    Media
    YouTube’s ‘MediaKit’ to help more creators secure branded content deals

    YouTube Studio's new 'MediaKit' feature aims to assist more artists land branded content deals by allowing them to better develop their channel's....

      January 17 ,2022
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    Advertising
    Tinder celebrates a journey of firsts with their latest campaign

    Tinder, the world’s most popular app for meeting new people recently unveiled a collection of heart-warming short films in India that depict....

      January 13 ,2022
  • Read More
    Marketing
    HDFC Securities is looking at going big on YouTube: Navanil Sengupta

    The pandemic has led to an increase in retail investors in Indian equity markets. The Central Depository Services (India) Limited (CDSL) numbers....

      January 05 ,2022
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    Entertainment
    Rusk studios with Fyp presents “tuition ke baad” a light-hearted teen romcom

    Rusk Studios, a new age entertainment production house in collaboration with Fyp, the digital money app for teens, today announces the launch of....

      December 29 ,2021
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    Marketing
    Michelin partners with YouTubers to create a sensational contest #SafeOnMichelin

    The #SafeOnMichelin campaign by Michelin is an approach by the French company to raise awareness of the quality and safety of its tyres. The....

      December 27 ,2021
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    Media
    MIB blocks 20 YouTube channels tied to a 'Pak disinformation campaign'

    On Tuesday, the Ministry of Information and Broadcasting (MIB) said that two Kashmir-related websites and 20 YouTube channels have been blocked....

      December 22 ,2021
  • Read More
    Media
    YouTube to expand Shorts including monetization fund

    YouTube has announced some new Shorts enhancements, including an extension of its Shorts Fund, which will allow more creators to be compensated for....

      December 21 ,2021
  • Read More
    Marketing
    YouTube TV reinstates access to Disney and ESPN

    After a weekend outage due to a dispute between the businesses, YouTube TV has begun to restore access to Disney content.On Sunday, Disney and....

      December 21 ,2021
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    Marketing
    YouTube most-used social media platform by influencers in India

    India is one of the most diverse and growing markets in the world, with a social media population of 448 million users and a 21.2% year-on-year....

      December 16 ,2021
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    Entertainment
    Deep Money’s Latest Punjabi Track ‘Carrera’ crosses 1.5Mn on Youtube

    Deep Money is back with yet another banger and this time with his latest Punjabi track ‘Carrera’ under the Fab Music Beats’ music....

      December 13 ,2021
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    Marketing
    Digi Osmosis announces partnership with Genesis MCN

    Digi Osmosis, a leading Digital Marketing company, and Genesis MCN, a direct and certified partner of YouTube, today announce an integration to....

      December 10 ,2021
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    Media
    T-Series becomes first channel to surpass 200 Million subscribers on YouTube

    Bhushan Kumar’s T-Series ends the year with another milestone; surpasses the mark of 200 Million Subscribers! Raising the bar higher and....

      December 09 ,2021
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    Media
    T-Series becomes first channel globally to surpass 200 mln subs on YouTube

    Raising the bar higher and shattering all records, India’s largest music label and movie studio, T-Series has crossed the milestone of 200....

      December 06 ,2021
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    Marketing
    YouTube unveils India’s most popular creators and videos of 2021

    With more Indians discovering the power of video as a gateway to the world, YouTube was a constant companion to millions navigating the shifting....

      December 03 ,2021
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