One year ago, we introduced an early beta of YouTube Shorts in India to further our mission to give everyone a voice and help creators grow their....

Reiterating its commitment to preserving an open platform while protecting viewers and the creative economy, YouTube, today, unveiled....

With the introduction of Video Action campaigns to Connected TV (CTV) placements, YouTube hopes to assist marketers in capitalising on the growing....

Some of India's most popular content creators will turn quizmasters, allowing people from across India to play, learn and stand the chance to win big....

MAC customers often swatch multiple lipstick shades before they make their final purchase. Owing to the pandemic and its significant impact on....

Online video consumption has exploded over the last few years, with a surge in both users and usage bolstered by prolonged stay-at-home periods,....

In 2020, when the whole world was put under lockdown and with limited resources, the multi-talented star Tiger Shroff for the first time unleashed....

With the Festive period approaching, Godrej & Boyce, the Godrej Group's flagship company, stated that its company, Godrej Security Solutions, has....

With onset of the festive season, SBI Card, India’s largest pure-play credit card issuer, has rolled out its new ad campaign, today. The ad....

Member of Rajya Sabha, Shri Naresh Bansal, President of International Public Relations Association, Mr. Phileppe Borremans, Dr.Ajit Pathak, National....

OPPO and JioSaavn have come together to host #UnPause, a one-of-a-kind 24-hour concert. The live stream will begin at 10am on 5th October on OPPO....

Digital Star Bhuvan Bam has finally treated his fans with some much-awaited announcement. Kick starting the season of entertainment, the first look....

Tic Tac, the confectionery brand of Ferrero Group, the world’s leading manufacturer of sweet packaged products, has launched a new TV campaign....

With the wedding season around the corner, Zee Tamil is set to give us major wedding vibes with a ‘Mega Thirumana Vaibavam’ throughout....

Amit Trivedi travels across India to connect with earthy Indian voices, traditions and stories to create inspired new songs. Along the way he makes....

With a new ‘Top videos expanding your audience' listing in YouTube Studio, YouTube is attempting to assist creators in growing their audiences.....

Akatsuki Inc., a Japan-based entertainment and technology company looking to expand its kid’s animation footprint in India, recently conducted....

Insurance Dekho, India’s leading Insurtech start-up company, today announced its new integrated campaign to underline the significance of....

Internationally acclaimed alternative rock band Wolf Alice today announces the release of a haunting interpretation of ‘Lipstick on the....

In a move to capture the cricket momentum, slice, India’s largest credit card challenger, launched its first ad film on Disney+Hotstar. With....

Karan Mally and Anna Ador starrer ‘Lock’d IN’ released its trailer today. The team had earlier released posters and teasers much to....

Being the largest demographic group in India and globally, millennials are largely described as the most experimental consumers, open to trying new....

When YouTube’s recommendations are at their best, they connect billions of people around the world to content that uniquely inspires,....

Netflix unveiled the official trailer and all-star lineup for our inaugural “TUDUM: A Netflix Global Fan Event on September 15, 2021.”....

India’s fastest growing DTC beauty and personal care brand MyGlamm launches its national TVC around the message ‘All Natural....

Signaling the importance of online video amongst Indian internet users, YouTube today shared several significant shifts and emerging trends in user....

Bhushan Kumar’s T-Series brings a beautiful love song this monsoon - Jubin Nautiyal’s ‘Rim Jhim’ starring Parth Samthaan....

BTS, today, premiered their highly anticipated dance challenge compilation video “BTS ‘Permission to Dance’ MV (Shorts Challenge....

ZEE 24 TAAS recently crossed the mark of 100 Million views on YouTube as it recorded a total of 101.6 Million views in the month of August and....

Hyderabad-based OneFitPlus, India’s largest fit-tech company has launched India’s first multiplayer fitness gaming version within Fitwarz....

21st century pop icons BTS are set to appear on a special episode of YouTube Originals’ weekly music series “RELEASED” on Thursday,....

In the 90’s era, the Indie music scene in India was prominent with artists such as Shaan, Shankar Mahadevan and others who have shot to fame....

As we celebrate Teacher’s Day this year, Microsoft India released a new short film titled ‘Ladoo ki Khoj’ to celebrate the....

Travel enthusiast, Anurag Dobhal’s YouTube channel ‘The UK07 Rider’ today crossed the mark of 1M subscribers on YouTube. Anurag....

In December last year, YouTube released its first ever regional language Ads Leaderboard. YouTube has now released the second regional language Ads....

It's been almost 6 years since we kicked off our subscription journey at YouTube and today we're excited to share the news that we've crossed 50....

Conquering the music industry one region at a time- India’s oldest record label, Saregama, has added another feather to its musical cap. With....

With the launch of YouTube Theater, which will host entertainment events, concerts, theatre performances, award shows, ESports competitions,....

The 'Sarpatta Parambarai' Fitness Wave: Tamil sports-drama flick 'Sarpatta Parambarai' has created a cultural moment for boxing and fitness in Tamil....

Techno Gamerz, popularly known as Ujjwal Chaurasia further cements his status as a YouTube gaming legend by topping 20 million subscribers.....

Today Popular Indian YouTuber, Ashish Chanchlani released the trailer of, 'OTP The Lottery Chapter 2' on public demand. A few hours ago, Ashish....

According to a blog post by Chief Product Officer Neal Mohan, YouTube has removed over a million videos related to dangerous coronavirus information,....

In its monetization program, video streaming giant YouTube has reached a milestone of two million creators. As part of the YouTube Partner Program,....

NODWIN Gaming’s flagship tournament ‘Valorant Conquerors Championship’ has created immense excitement since its announcement in....

The joyous occasion of Onam is filled with colours, delicious food, beautiful decorations and traditional attires. And, various creators on YouTube....

To enhance its in-app search tools, Youtube is adding, new chapters within the search results, to broaden the search capacity in terms of expanded....

The fall of Kabul was a profoundly frightful period in global history. What life will be like under the Taliban government scares people, especially....

Globally acclaimed Swedish singer-songwriter José González today announces the release of ‘Valle Local’ – a stunning....

A few days ago, Akshay Kumar took to social media to share a heart touching video of our 'Bharat Ke Veer'. The special song was this beautiful....

Editor's note by Neal Mohan, Chief Product Officer: YouTube’s enormous library of content has always set us apart as a platform. No matter what....

Following the success of five super-hit seasons, Dice Media returns with a new Season of its franchise Instagram series, ‘Firsts’, making....

Take a look at how Indians took YouTube Shorts by storm with BTS ‘Permission to Dance Challenge’ BTS has announced that the Permission....

As the nation gears up to celebrate India’s 75th Independence Day, Zee Tamil announces a power-packed line-up for their ardent fans and loyal....

The BTS #PermissionToDance challenge has taken the world by storm and the BTS ARMY in India can't get enough of it. Just as the lyrics of the....

Instagram has added the search for audio option within the app's search tab, making it simpler to tap into music-related trends, with a target on....

Today, India's favourite Digital Star Bhuvan Bam announced that his much-awaited show Dhindora will be released on YouTube Originals. Stated as....

The inaugural India edition of the YouTube Works Awards today announced its winners. The Awards recognise how leading brands are effectively....

Earlier today, Robert Kyncl, YouTube’s Chief Business Officer announced the launch of the YouTube Shorts Fund, a $100M fund distributed over....

YouTube has today launched its newly refreshed YouTube for Creators website, which provides info on all the key elements of building a YouTube....

Inspired by the success of Snapchat's "Spotlight" creator payment plan, YouTube today announced the introduction of a new short film fund where the....

Ad insertions on Digital rebounded in Jan-Jun’21, with a strong growth of 55% over Jan-Jun’20. Ad insertions on Digital had seen a drop....

Rapido, India’s largest bike taxi platform, today announced the launch of its new digital marketing campaign #NoStressSawari. The campaign....

India’s fastest-growing influencer marketing platform Mad Influence has launched a dedicated program to help in-house YouTube creators to make....

Google owned YouTube has announced that it will acquire Indian video e-commerce startup platform Simsim, to help small businesses and retailers in....

The world turns its eye to Qyuki creator Indian Farmer with YouTube Originals’ Creator Spotlight series. The global video giant’s....

Popular Indian YouTuber, Ashish Chanchlani's latest video, 'OTP The Lottery', was liked and appreciated by the audience within a few hours of its....

Soon to make her Bollywood debut, actress Rashmika Mandanna shared her reaction on her Telugu superhit, 'Dear Comrade' crossing 250 Million views....

Basking in the success of her film Ajeeb Daastaans, Nushrratt Bharuccha is having time of her life. Having ended 2020 on a great note she picked up....

Every month, approximately 1.9 billion logged-in users use YouTube, watching over a billion hours of video and generating billions of views. This....

Google owned YouTube announced that it will no longer sell ads related to political, alcohol, gambling or drugs prescription in its coveted masthead....

YouTube is working on new options to protect copyright issues and detect them within the upload process, which will also block the user....

YouTube has added new features - like midroll ad breaks, end screens, info cards, captions and many more which will enable the creators to place....

Ashish Chanchlani, the man behind the glorious YouTube channel Ashish Chanchlani vines added another feather in his cap by hitting a mind-boggling 25....

YouTube sensation Ashish Chanchlani yet again surprised his fans by releasing a new video within a month. The new video ‘Online....

EPIC, an infotainment channel from the house of IN10 Media Network, continues to expand its digital footprint with the launch of EPIC Digital....

YouTube has updated its monetisation policy and the large creator community is not happy with it. With this, YouTube has announced its right to....

Tips Music, one of India’s largest music labels, has announced a music licensing deal with Google’s New YouTube Service....

YouTube said that it will be rolling out its new clip option over the coming weeks which will enable users to select a small part of the video clip....

After announcing the expansion of its 'Shorts' option to all US users last week, YouTube announced the new Shorts Fund Feature on their Shorts option....

YouTube has launched a new mode, subscribers only which will allow creators to engage with their subscribers and host exclusive live chats. The....

Working in the agriculture/ farm industry as a communicator, you learn a few things about simplifying your message. In this episode of Mrigashira,....

YouTube has launched its Shorts feature test initially in the month of March where it provided access to selective users in US. The company is now....

YouTube, a Google owned video streaming platform said that they are working on time-linked comments that will appear at the exact time users are....

With the consumption of new digital behaviors, traditional method of approaching advertisements has transformed and has given rise in revenues of....

Did you refresh your page and check why there were no videos on YouTube's home and explore page? YouTube was down for 10 minutes which led everyone....

Sony Entertainment Television has become the first television channel in broadcasting history, as well as the fourth entity to globally reach 100....

Popular Indian YouTuber and Social Media Star, Ashish Chanchlani who is known for his YouTube channel, Ashish Chanchlani Vines have hit 10 M....

Popular Indian YouTuber, Ashish Chanchlani yet again surprised everyone with his latest video 'Mission Valentine'. The video made for all the couples....

The soothing voice of AlkaYagnik and Arnab Chatterjee and the heart-touching lyrics of Deepak Jeswal have led Bheeni-Bheeni reach over 1.3M views on....

Delnaaz Irani has been a part of the industry for over two decades now, and though we have seen her mostly in comic roles, the actress has always....

Known for creating waves with his content across social media platforms, BeYouNick aka Nick, in joint efforts with upGrad, India’s largest....

Media consulting firm Ormax Media has released its latest report titled Ormax Brand Trust Survey 2021, which ranks media brands based on the trust....

Having recently crossed 20 million subscribers on YouTube and becoming India’s first independent digital content creator to reach a record 3....

Kantar today announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns....

Alphabet, the parent company of Google, has reported $56.9 billion in revenue in Q4 of 2020, a growth of 23% from $46.075 billion in Q4 2019.....

Social media star Ashish Chanchlani who is ruling the internet with his unique content is leaving no stone unturned. At a recently announced....

The Pokémon Company (President and CEO: Tsunekazu Ishihara) has launched “Pokémon Kids TV” in India and other Asian....

Recognizing the adaptability of marketers to a digital-first mindset, the first India edition of YouTube Works awards has now begun accepting....

Marking its leadership position in the digital sphere, ABP Network’s Marathi News Channel, ABP Majha has reached a whopping 7 million....

The musical legend, Ustad Rahat Fateh Ali Khan’s song ‘Zaroori Tha’ has been receiving many accolades from the time of its release....