Publicis Play, Publicis Groupe's dedicated gaming offering in India has teamed up with Hero MotoCorp, the world's largest manufacturer of motorcycles....
For long, men’s cricket has been hogging all the limelight – be it in terms of popularity, viewership or ad monies. However, the recent....
Zenith India, the media agency under Publicis Groupe India, has announced the appointment of Vaibhav Jadon as its National Buying Head, effective....
Authored by Priyanka Kapur, Senior VP, Zenith India. While the pandemic’s repercussions are still being felt, the consumer has emerged as a....
Authored by Rashmi Sehgal, SVP, Zenith India. At the end of 2022, the influencer marketing industry in India was valued at over 12 billion Indian....
Zenith, the media agency under Publicis Groupe India, recently won the digital media mandate for one of the largest electronics brands, LG....
Authored by Rashmi Sehgal, Digital Transformation Lead, Zenith The Journey for “Consumer Privacy Norms” started in 2017 and has been the....
Zenith India, the media agency under Publicis Groupe India, has appointed Trishul Bhumkar as its Managing Partner. Bhumkar will be reporting into Jai....
The gaming industry in India is on a steep growth curve. According to Invest India, revenue from online gaming grew 28% in 2021 to $1.2 billion and....
Zenith CEO Nickie Scriven has left her position at Publicis Groupe. She stated: "It's time to go on the next step in my career." Her next move is yet....
Authored by Jasmine Sachdeva, Senior Vice-President, Zenith India. Millions of impressions served, but are they resulting in improvement of the....
Eureka Forbes, one of India’s most reputed and well-established consumer goods companies has appointed Zenith India, the ROI agency of Publicis....
Authored by Deepak Pant, Managing Partner – Data Science, Publicis Groupe. Digital Economy Companies invest in media to drive growth. As a....
Global ad market on track for 8% growth in 2022 North America will be the strongest region with 12% adspend growth this year The cost of....
Nestlé India has retained Publicis Groupe-owned media agency Zenith India as its agency of record. The business was won in a highly....
Nestlé India has retained Publicis Groupe-owned media agency Zenith India as its agency of record. The business was won in a highly....
Zenith, the ROI agency under Publicis Groupe, is awarded the media mandate for Zoomcar, the world's largest emerging market focused car sharing....
For Mimi Deb, Senior VP, Zenith, hyperlocalisaticon is the way video streaming is going to evolve in the coming years to cater to the 500 million+....
The global ad market will continue its remarkable recovery from the 2020 downturn with 9.1% growth in 2022, after 15.6% growth in 2021, according to....
Zenith, part of Publicis Groupe has bagged the media mandate of Lloyds Banking Group, according to media reports. According to the mandate, Zenith....
Zenith forecasts that home-appliance advertising in 12 key markets – Australia, Canada, China, France, Germany, India, Italy, Russia, Spain,....
Adspend will exceed pre-pandemic peak by 6% this year Digital advertising to take 58% share of market in 2021, up from 48% in 2019 The average....
Mamaearth, the digital-first brand, has awarded its media business to Publicis Groupe’s Zenith, an ROI company, following a multi-agency pitch.....
Though faced with degrowth in terms of circulation, Print media has been resilient in the second wave of COVID-19 in the country. As per TAM AdEx....
Zenith India has appointed Priyanka Kapur as Vice President to lead its Nestlé business. She will be responsible for media planning,....
Alcohol adspend in 12 key markets will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much....
Publicis Media’s dedicated bespoke unit platform HMCL is built to cater integrated media offerings for its client Hero MotoCorp. The unit....
Zenith forecasts that fast-moving consumer goods (FMCG) food and drink brands will increase their ad expenditure on digital channels by 7% a year to....
Airtel recently forayed into the advertising business with their ad-tech platform – Airtel Ads. The telco has created a single platform to....
Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according....
Zenith India has appointed Ramsai Panchapakesan in the role of National Buying Head. He will be in charge of the company’s pan-India media....
Decreased consumer demand for cosmetics and fragrances amid continued social distancing will restrain the recovery in beauty and personal luxury....
There are 700 million digitally connected consumers in India. By and large the reach of digital media rivals that of television. But consumers on....
In 2021, policy and infrastructure change is expected to create a runway for India’s burgeoning digital transformation in the post-COVID-19....
Zenith has won the US media account for Hulu. The account was previously held by UM and will be transferred to Zenith by early 2021. Publicis....
The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus pandemic and is now forecast to....
Zenith forecasts that video entertainment advertising will shrink by just 0.2 per cent in 2020 across 10 key markets this year, according to its....
Publicis Media has hired Mimi Deb to lead its dedicated bespoke unit platformGSK. In this role, Mimi will manage end-to-end responsibilities under....
It is well known that consumers in India revere the festive season. It is the one period where marketers can count on their spirits to be high, which....
It is well known that consumers in India revere the festive season. It is the one period where marketers can count on their spirits to be high which....
Zenith has been assigned the media mandate for HONOR, a leading global smartphone e-brand, in India. This includes the mainline media and digital....
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%,....
This year, two of India’s leading advertising stalwarts will be part of the Juries at Spikes Asia 2019. Tanmay Mohanty, Group CEO, Zenith India....
Nestlé is partnering with India’s top media companies to produce inventive and creative brand solutions, through a first-of-its-kind....
All about TikTok as a business platform for brandsTikTok, the short video sharing app from Bytedance, has been on a roll in India. The app has been....
As per Zenith’s Advertising Expenditure Forecasts, Internet advertising will account for 52 per cent of global advertising expenditure in 2021,....
People around the world will spend an average of 800 hours using mobile internet this year – that’s equivalent to 33 days without sleep....
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the....
Matt James has been appointed Global Brand President, Zenith. He will report to Steve King, CEO, Publicis Media. Matt will take up the role this....
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master....
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to....
Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s....
We want to be the first option that operators & last line owners see: Vynsley FernandesIndusInd Media & Communications Ltd (IMCL), part of....
Jai Lala has joined for the newly created position of Chief Operating Officer (COO) at Zenith and will oversee operations, structure and expansion in....
Building on its quirk, wit and innovation, India’s No. 1 Youth Brand- MTV recently launched a clutter-breaking concept based marketing campaign....
Zenith has bagged the media duties of Welspun India’s domestic business. Welspun Group is one of India’s fastest growing conglomerates....
Zenith has won the media duties of India’s leading jeanswear brand Spykar. The business was won as part of a competitive multi-agency pitch.....
Following an extensive pitch involving multiple media agencies, Zenith has been selected as the agency of record (AOR) for HDFC Life. This is for the....
Zenith predicts that global consumers will spend an average of 67 minutes a day watching online video in 2018, up from 56 minutes last year. In the....
The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. 24 per cent of all media....
Zenith has created a new role to drive its global commerce offer and to help clients integrate their marketing and sales activities while developing....
Premium factual entertainment channel Sony BBC Earth has completed its first year in India. Within a year of its launch, Sony BBC Earth has emerged....
Zenith predicts that global ad expenditure will grow 4.6 per cent in 2018, reaching US$579 billion by the end of the year, in its Advertising....
Zenith has published a special edition of its data & insights publication, ‘Global Intelligence’, focused on eight key areas of focus....
MullenLowe Group today announced the entry of MullenLowe Mediahub into the India market with the launch of Lintas Mediahub. In India, the media....
In a significant development, leading food and beverage conglomerate Nestlé India has retained Zenith as the AOR (agency of record) for its....
Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of internet advertising....
Zenith has predicted that global ad expenditure will grow 4.1 per cent in 2018, reaching US$578 billion by the end of the year in its annual....
Nestlé India has launched a first of its kind Twitter campaign – #UntrendLikeHotHeads – for Maggi Hotheads, the spicy variant from....
Zenith, part of Publicis Media India, has won the media duties of the air purifier line of business of Honeywell. Honeywell is a Fortune 100....
As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26....
Building on The ROI Agency positioning, Zenith recently unveiled a new global approach to communications, supported by a relaunch of the....
Advertisers in the media & entertainment category are most confident about seeing growth in their category this year. They are closely followed....
Zenith, part of Publicis Media India has won the full range of media duties of payments solutions brands Citrus Pay and LazyPay. Both are a part of....
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and....
As part of its western operations expansion, Performics.Resultrix, the digital end-to-end solutions and performance marketing company aligned with....
Zenith, part of Publicis Media India, has strengthened its organisational structure and announced three senior-level hires. Atul Sharma has joined....
In a first-of-its kind creative association, the Google search results page for ‘Meri Maggi’ was transformed into an innovative branding....
The Singapore Tourism Board (STB) has appointed Zenith as its new global media agency following an open Request for Proposal (RFP) for a global media....
Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities....
Parle Products has entrusted its media planning and buying mandate to Zenith India, part of Publicis Media India. Parle has a portfolio of iconic....
Programmatic advertising will grow 31 per cent in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing....
Publicis Media Company Zenith has just released its newAdvertising Expenditure Forecasts in which it predicts that global ad expenditure will grow....
Zenith’s new Advertising Expenditure Forecasts peg global advertising expenditure growth at 4.4 per cent in 2017, the same rate as estimated....
Zenith has developed ground-breaking automation of digital planning that delivers significant improvement in effectiveness for marketers and is set....
Zenith, part of Publicis Media, has bagged the full range of media duties of Bombay Dyeing, which includes digital and social media. Bombay Dyeing....
Publicis Media, led by Zenith, has won the Coty global media review. The win includes Coty’s full portfolio of divested P&G specialty....
Micromax India has decided on its digital and media agency partners following a pitch call. Isobar, the digital marketing agency from Dentsu Aegis....
Lenovo India has assigned its full range of digital media duties to Performics. Resultrix, the performance marketing arm of Zenith, part of....
Publicis Media agency Zenith has won the digital mandate of Telenor India, one of the world’s largest mobile operators with over 203 million....
Swarovski, the world leader in precision cut crystal jewellery, has awarded its global media business to Havas Media. The account will span across....
The amount of time people around the world devote to using mobile internet will increase by27.7 per cent this year, driving a 1.4 per cent....
Expenditure on luxury advertising will rise by 3.0 per cent in 2016, up from 1.9 per cent in 2015, according to Zenith’s new Luxury....
Leading media planning and buying firm Zenith has bagged two big awards at the ‘The Excellence in Radio Awards’ hosted by the India....
The India Radio Forum 2016, held in Mumbai last week, focused on the challenges that the radio broadcast industry faces. The panel on....
ZenithOptimedia India has been appointed as the media partner of Percept H for media duties for part of Toyota’s vehicle range in India,....
Gerry Boyle, Regional CEO, Publicis Media, Asia Pacific, has today announced market leadership appointments for APAC. Responsible for oversight of....
Vizeum, the media agency from Dentsu Aegis Network, has roped in Amita Karwal as Chief Operating Officer, North and South. Karwal is a media....
The ‘Travel Insurance’ campaign for Tata AIG has won a Gold in the ‘Consumer Research Category’ at the Festival of Media....
In a bid to highlight the achievements of the young brigade of Indian advertising, Adgully is introducing a new feature – Ad land’s....