Secret Temptation’s new TVC empowers Women to #OwnYourTemptation

Secret Temptation, the popular female grooming brand from the House of McNROE- has launched a new brand platform. This is part of a consolidated re-launch. Secret Temptation is a brand with a strong legacy which has seen aggressive growth in the last year. It was felt that it was time to re-phrase the brand given the evolution of women and their aspirations.

The brand speaks the bold voice of today's young women who refuse to be cowed down by stereo-types of society and their immediate environment. Spelling confidence through the tag line “Own Your Temptation”, the brand boldly encourages women to pursue their desires with conviction and not shy away from exploring their true desires. 

Mr. Narendra Kumar Daga, MD, McNROE, comments, “A woman of today is unstoppable when allowed to pursue her desires with conviction. Secret Temptation is the voice of change and the new TVC is aimed to inspire her to Own Her Temptation.”

 Secret Temptation’s new campaign walks ahead of gender biases & docile, delicate stereotypes associated with the "weaker sex". Shirsha Guha Thakurta the director says "It was exciting to narrate the sense of everyday victory of today's girl, be it society in general or her family or her peers."

The new, bold, confident and bright graphics are accompanied by a campaign that has three films which will be released over the next 4 months. The interesting thing about the cast is that it features real life girls who followed their "temptations" as showcased by the commercials.

The fresh new bold avatar of Secret Temptation has six fragrances including a new premium variant of Desire which is a Turkish Rose (The most expensive and exquisite rose) profile.

Mass rallies, multi-city tours & a host of extensive BTL activities are currently being conducted across India by the brand with the promise to identify, encourage & empower women. Additionally, comprehensive digital campaigns have been designed to recognize and empower real-life stories of women who have courageously chosen to follow their temptations. Mr. Sanjay Srivastava, Chief Business Officer, McNROE said, “Secret Temptation’s progressive ideology & fragrances have observed growth through Consumer pull. While the female grooming segment is growing at 5x, Secret Temptation is driving a 10-fold growth for the category.” McNROE is No.2 Deodorant maker in the country and hopes to raise the bar for the industry through Secret Temptation’s enchanting range of fragrances this year.

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