Seiko partners with Tennis champ Novak Djokovic as its Brand Ambassador

On the eve of the Australian Open in Melbourne, Seiko launched its new partnership with Novak Djokovic. Shinji Hattori, President of Seiko Watch Corporation, has announced the agreement in person and to present to Novak a Seiko Astron GPS Solar watch as a symbol of this global three year partnership.

“We choose to believe that Seiko is, today, a real leader in watchmaking. We invented the quartz watch in 1969, we invented the Kinetic watch in 1988 and just two years ago we invented Astron GPS Solar, a watch that, using only the power of light, connects to the GPS network. In summary, we strive for perfection in watchmaking; we always have and we always will. When Kintaro Hattori founded the company in 1881, he was determined that Seiko should be ‘‘always one step ahead of the rest’’, and we live today by this creed” as expressed by Shinji Hattori, President of Seiko Watch Corporation

Adding further, the president said “This is why, when the opportunity to work with Novak Djokovic arose, we welcomed it immediately. In Novak, we see someone who shares our desire to be the best and who is determined to maintain his status as a leader. Like Seiko, Novak is dedicated to perfection. And like Novak, Seiko is determined to be “one step ahead of the rest”.