Select CITYWALK Unwraps the Christmas Spirit with #MerryWishmas Campaign
Following on from the success of its thoughtful campaign film last year, Delhi NCR’s most popular shopping centre, Select CITYWALK, is once again captivating hearts with a magical campaign that seeks to fulfil forgotten Christmas wishes and inspire people to keep believing in miracles. This time, the campaign is aptly called #MerryWishmas as it ignites the spark of magic and hope for Select CITYWALK’s guests of all ages.
Conceptualised by RepIndia, #MerryWishmas celebrates the adage of ‘never stop believing in the magic of Christmas’. Because, sooner or later, wishes do come true. The campaign rests on the shoulders of a wonderfully crafted brand film in which Select CITYWALK asks its guests what they wanted for Wishmas as little children. Little did they know that they would be getting the same thing as a surprise by the end of the video.
From Harry Potter books to a furry friend, their wishes did become true, and it is the genuine warmth of surprised smiles and wide-eyed happiness captured on film that makes it so emotive and heart-warming. The film ends with a beautiful message that celebrates the magic of togetherness and wish-fulfilling- “Make someone’s wish come true and their happiness will stay with you forever!”
Gitanjali Singh, Vice President – Marketing, Select CITY WALk said, “Christmas is all about giving and we at Select CITYWALK believe that gifts from hearts can bring immense joy and happiness and further instill hope, particularly when passed on in the spirit of kindness and compassion. This year, with our #MerryWishmas campaign, we decided to fulfil some cherished unfulfilled wishes of shoppers and our store staff and the reaction we got was truly heartwarming.”
Commenting on the campaign launch, Nikhil Kashyap, AVP – Strategy and Client Success, RepIndia, said: “One can’t deny that there’s a certain kind of nostalgia associated with Christmas. We’ve all wished for receiving presents from Santa at some point in our lives. That’s where #MerryWishmas is actually letting Select CITYWALK audiences relive those wishes and have them fulfilled. If you watch the brand video, you can’t help but feel touched by the Christmas spirit that is all about believing in miracles and making your loved ones’ wishes come true. With all the trials and tribulations of the last two years, this is the least that people deserve, and I am glad we were able to assist Select CITYWALK deliver the right experience through poignant, relatable storytelling.”