Senco Gold & Diamonds’ campaign spotlights the resilient Indian woman

Women play an indispensable role in all societies and a key role in its socio-economic development. But it is also true that women in our society have had to grow up listening to a lot of negative and judgmental comments from family, colleagues or on social media all through their lives. Unfortunately women have always been taught to ‘listen to others’ right from their childhood.

This International Women’s Day, Senco Gold & Diamonds, a pan-India jewellery retail player and the largest organised jewellery retail player in the eastern region of India is putting the spotlight on the gritty and resilient Indian woman who have helped shape our society for the better despite facing multiple challenges.

The campaign showcases how the Indian woman of today takes the obstacles in her stride and overcomes the challenges by not being held back by the negativity around her. In fact she is confident, strong and breaks all barriers on her way to success, ignoring the outdated opinions and trolls and by proving herself silences all her critics. 

Commenting on the new campaign, Ms. Joita Sen, Director, Senco Gold & Diamonds said, “We at Senco Gold & Diamonds have always championed and encouraged women-oriented causes over the years and our campaign on Women’s Day 2023 is an ode to today’s empowered independent woman. The film highlights the power and confidence of women who listen to and follow only their own inner voice and showcases the exquisite artistry of our vast range of earrings.”