Senco Gold & Diamonds signs Heptathlete Swapna Barman as brand ambassador

Senco Gold & Diamonds, eastern India’s largest jewellery retail chain signed 2018 Asian Games Gold Medalist & 2019 Arjun Awardee Swapna Barman as their new brand ambassador. She will be promoting “Everlite” - the light-weight jewellery range from Senco Gold & Diamonds.  

Senco Gold & Diamonds also rolled out a new brand campaign on women empowerment “#DontTakeMeLightly” featuring Swapna Barman. In a new TVC for Everlite, the women’s jewellery collection from Senco Gold & Diamonds, Swapna will be portraying the role of a woman who has overcome all physical challenges and hardships to emerge as winner.

In a glittering event in Kolkata, Suvankar Sen, Executive Director, Senco Gold & Diamonds and the new brand ambassador Swapna Barman unveiled the new range of “Everlite” collection. 

Everlite collection has been designed especially for the dynamic women and offers a signature collection of rings, ear-studs, chains and pendants in Diamond and Gold. This Signature range can be used as part of daily wear as well as for party wear. The price of Everlite collection starts from Rs. 6999 for both Gold and Diamond collection. This segment comprises of collection like ‘Nature’ , ‘Earth ‘ and ‘Aqua’, endorsing social awareness amongst users to conserve nature, earth and water.

Everlite collection embodies women empowerment which encapsulates the spirit of overcoming hurdles in different spheres of life and emerging as winner. The same spirit has been encapsulated in each collection while celebrating the power of woman, which is reflected in the Everlite brand ethos – Don’t Take Me Lightly.

Speaking on the occasion, Mr. Suvankar Sen, Executive Director, Senco Gold & Diamonds, said, ‘It is an honour to have 2018 Asian Games Gold Medalist and 2019 Arjun Awardee Swapna Barman as our brand ambassador for our Everlite collection. Swapna embodies the spirit of overcoming hurdles in different spheres of life and beating physical challenges to emerge as a winner. Swapna is an icon of women empowerment and an example of what the country’s daughters can achieve. Swapna is equally versatile, excelling at whatever she does in her own unique style, with impeccable class and elegance. This is the spirit of ‘#DontTakeMeLightly,’ which celebrates the spirit of those indomitable and unstoppable daughters of the country.”

Expressing her views on the campaign, Swapna Barman said, “It gives me immense pleasure to be the brand ambassador of Senco Gold & Diamonds. All the collections are uniquely designed by karigars. The new collection embodies the spirit of women empowerment and self-confidence along with the desire to succeed. It gives me immense happiness to be associated with such an eminent jewellery brand.”

Senco Gold and Diamonds has a strong legacy for its jewellery designs as well as for its interest in sports. Former Indian Cricket Captain Sourav Ganguly is Senco Gold & Diamonds’ brand ambassador since 2015. Senco Gold & Diamonds also sponsors Kolkata Knight Riders & Delhi Capitals in IPL.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing