Senior level re-structuring announced at Synovate India

Global market research firm Synovate, one of the top four custom market research firms, has announced senior level hiring in the company's India operations. Ruma Sengupta has been appointed Director of Insights, Sachin Chaudhari has rejoined as Research Director, and Avijit Ghosh has joined the Motoresearch team as Associate Director.

Mick Gordon, managing director for Synovate India, views these appointments as highly strategic due to the continued growth of business in India. "These new senior level recruits have a wealth of experience, which we will leverage in further enhancing our client delivery mechanisms. We have a strong and solid top team to guide and advise our clients' businesses towards growth."

Sengupta has 15 years' experience across varied sectors like FMCG, OTC, Pharma, Media and Business Consultancy. Prior to joining Synovate, Sengupta worked with IMRB International as a Business Head. She also previously worked with Adlabs Films, UB Group, Ranbaxy, ORG MARG and the British High Commission.

Chaudhari has re-joined Synovate after being with Millward Brown for a year. For Chaudhari, it is a "home-coming". His previous roles have also included TNS Dubai, IMRB International, AC Nielsen and Aga Khan Rural Support Programme in Gujarat.

Ghosh will manage and grow the Synovate Motoresearch business in Mumbai. Ghosh joins from Frost and Sullivan in Toronto and has also worked with Chennai and Cygnus Business Consulting & Research. His work experience has primarily been in the automotive research sector.