Senior management elevation at MSM

Multi-Screen Media Private Limited (MSM) today announced that Saurabh Yagnik’s responsibilities have been enhanced and he will now also oversee AXN, thus taking charge of the English language channels in the network, effective immediately. Sunil Punjabi, the current Business Head of AXN, will continue to manage AXN and will report into Yagnik.

Saurabh Yagnik, who joined the MSM group just over two years ago, has over 17 years of varied consumer and television management experience, and has been instrumental in building and driving  the English movie channel PIX to attain market leadership.

On receiving this responsibility, Yagnik said, “I feel there are multiple opportunities in the English Entertainment space today. My key role would be to drive growth of our portfolio of English channels and deliver value on them. AXN is one of the most iconic brands in the television space and I will be actively involved in the strategy as well as in day to day operations of the channel”.

Commenting on his journey at the network, Yagnik said, "Personally, it has been a fantastic journey so far for me with MSM. MSM is indeed a great place to work and it provides ample opportunities, challenges and space for people to perform and grow. I am excited about my new role and look forward to it.”.

Speaking on the occasion, N. P. Singh, CEO, MSM, said, “With Saurabh’s deep rooted understanding of the English Entertainment Genre, I am certain that he will chart a new and exciting journey for the English Entertainment channels at MSM. We wish him all the best."