Seniority launches campaign #SameAsMaa on Mother's Day

Seniority Pvt. Ltd., India’s largest shopping destination for senior citizens, launched a new range of special products dedicated to mothers and the endearing bond we share with them. The products, developed in collaboration with popular illustrator Neha Rawat Battish, capture the eccentric instances we frequently experience with our dear mothers. The company has also launched integrated brand campaign #SameAsMaa to resonate the quirky moments we have with our mothers and how we imbibe those qualities to become just like them.

The special range of products include fridge magnets, keychains, coasters & mugs and reflect designs which mimic typical characteristics of mothers such as their obsession with cleanliness, response to messages on WhatsApp, the delicious food they make for us, the eternal desire for us to lend a helping hand in their work as well as the unconditional love and affection they shower on us. The themes are both adorable and relatable since most of us experience such moments with them frequently.

Ayush Agrawal, Co-founder, Seniority, said, “Mother’s Day is a special occasion to show a little extra love to mothers and strengthen the emotional bond we share with them. This year, Seniority decided to celebrate the characteristics and behavior that are typical to mothers in every household, through our new range of uniquely designed products. The campaign #SameAsMaa focusses on capturing the special relationship that we share with our beloved mothers. The designs are relatable and will definitely remind you of the memorable moments and habits that make our mothers who they are, Neha has done a great job and we are very positive about the response to this campaign.

Neha Rawat Battish, owner, NRB Studio, commented on the association, “Mothers are the epitome of unconditional love. They may not need a day to celebrate or remind them how much they love their children, but we often take them for granted, and Mother's Day is celebrated to remind us to be grateful and express our love to the woman who is always looking after us. Working with Seniority for this campaign was both fun and exciting. We wanted to celebrate the emotions one feels when they think about their mother in a quirky, funny yet sentimental way.

Besides this unique designer range, users can also choose from an array of other lifestyle, kitchen, gifting and medical products dedicated to mothers. They can avail special discounts on online purchases valid across all products on the website.

Seniority is also running an engaging social media campaign, wherein people can share their stories, specific instances or images of how they are “Same as Maa”. The best entries will win gift hampers from Seniority.

You can shop for them here -


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