‘Serrasolses Brothers’ and 1947 join hands to teach kayaking to young talent in India

The Serrasolses Brothers, who are world champions in kayaking, have joined hands with the healthier energy drink brand 1947 to conduct kayaking workshops for young talent in India. The initiative is aimed at inspiring India’s youth to pursue freedom, conquer their fears and let go of inhibitions by embracing kayaking as a sport. This initiative ties in with the overall message of 1947 which is the ‘Freedom to do whatever whenever’.

A video showcasing the Serrasolses brothers kayaking with youngsters has been unveiled on YouTube to inspire other youngsters to give the sport a try and to serve as a tool of empowerment and social change.

‘The Serrasolses Brothers’ Program’ (SBP) hosts camps around the world to pass on their knowledge of the kayaking sport to young kids. The brothers hope to teach kids between the ages of 12 and 18 years who are passionate about kayaking but might not have the finances to secure the training they need.

“Our goal is to help form the new generation of great white-water kayakers in India. We are providing learning opportunities for all, encouraging river conservation, and highlighting the health benefits of spending time outdoors,” said Aniol Serrasolses.

Commenting on the initiative, Harish Mohan, Founder of 1947 said: “To be free is to live unapologetically. Freedom is to go against the tide, to explore and to live. Kayaking as a sport allows you to explore that sense of freedom which lies within all of us. When you row, you let go of fear, which in turn takes you to the peaks of freedom. 1947 is proud to associate itself with the SBP programme. Freedom to do whatever whenever happens to be our motto. It is aptly represented through kayaking”

1947 was formed with the idea to create a healthier energy drink. It uses the optimum amount of caffeine and uses a natural sweetener called inulin which is a great probiotic and improves gut health. Sipwise Beverages is one of the three companies in the world to offer inulin in a beverage format.