Serving Ads for half a decade; Key milestones achieved by Ozone Media

Headquartered in Bangalore, Ozone Media has offices in Mumbai, New Delhi and has recently opened an office in the US to expand operations. In 2008, Ozone Media raised funds from IDG Ventures, thereafter, expanded its workforce, increased publishers and built technology to efficiently serve a greater number of internet users across the globe. Today, Ozone Media has access to websites that cumulatively reach nearly ¾ of the Indian internet users. Ozone Media enriched and simplified the process of reaching a targeted online audience through its vast network by launching channels and using analytical depth for planning and optimizing campaigns.

On the occasion, Kiran Gopinath, Founder and CEO, Ozone Media said, "Digital Advertising has evolved from a seed to a sapling in the past few years, and in a short span of five years, Ozone Media has moved from being a pioneering startup to becoming a leading Ad Network."

The company has grown from strength to strength and has attracted senior management from traditional advertising industry. After appointing Yuzdi Badhniwalla as Vice President last year, the company recently roped in ex-Reliance MediaWorks executive, Ajay Bansiwal as Senior Vice President to drive business in USA, North America and the UK region.

Ozone Media has worked with several brands and initiated unique partnerships, from a first of its kind exclusive tie-up with Sony Pictures to promote its bouquet of films in 2007, to tying up exclusively with About.com in 2009 for Eva, the women channel. It has worked with top notch brands in India like - HSBC, SBI, ICICI, Yahoo!, Dell, NDTVjobs, Lenovo, Cleartrip, In.com, Britannia, Huggies, Virgin Mobile, Timesjobs.com, SimplyMarry.com, Zapak, Makemytrip and Citibank.

Sanjay Anandaram, Advisor, Ozone Media added, "Ozone Media has laid a strong foundation for its growth, garnered the faith of advertisers and publishers and has created a mindshare in the industry."

In the next few years, Ozone Media plans to grow on it current leadership and become a global player in the digital advertising space. Online Ad-Networks have evolved from being repositories of remnant inventory to nerve centers of knowledge about user behavior cutting across websites, categories and geographies. Ozone Media being the pioneering ad network in India, has accumulated data and understanding of Indians Digital user behavior. It is increasingly relying on mining and using this knowledge to deliver on ad campaigns efficiently. Adds Kiran, "Globally, we were perceived as the industry leader only in the Indian market. To change this perception in the international market, we would soon be launching several initiatives in the direction."

Over the past 5 years Ozone Media has built its reputation by providing advertisers and publishers in-depth analysis of the campaigns that run on its network; the recently introduced O.P.U.S. Report being a prime example of how such data can provide useful information to advertisers and publishers.