SET Max & Organisers will keep an eye on ambush marketing, IPL 2010

SET Max, an official broadcaster and the organisers have decided that nothing unofficial will happen in the Indian Premier League (IPL), this time. To do so, SET Max and the organisers plans to take a number of measures to check waylay marketing at the Tewnty20 match on the ground and television.

The measures taken by the orgnisers will involve ' they plan to set up an "ambush protection team' which will avoid the competing advertisers from using T-shirts, poster and tattoos to take benefit.

Airtel will advertise only on DTH services. And, Nokia will run only corporate campaign.

Team Play:

Eight IPL franchisee teams have protected their Intellectual Property Rights (IPR) and Trademark rights in India. And, 8 other cricket playing nations for their merchandise and logos.

As reported by media, Sundar Raman, CEO, IPL said, "We will protect our sponsors right by having stringent ambush protection team in place on the ground that will monitor and control ambush by the competing advertisers who are non-entitled to any such activity."