Setu undergoes brand refresh; launches series of digital films
Setu, a homegrown natural nutritional supplements brand underwent a brand refresh in July and launched a new product Turme Rich. For their brand refresh, Setu launched a series of videos as a pre-launch campaign called EyeJack. The campaign was themed around eyes getting tired and exhausted of the damage we are causing them and creating chaos in the city.
Post that, Setu launched their EyeMax BFF campaign. This campaign talks about how eyes get upset with our lifestyles. The campaign revolves around us being our 'Body's Friend Forever' by incorporating Setu's EyeMax supplement in our routine to keep our eyes away from the harm caused by modern lifestyles. Please find below the videos for the same.
With a diverse roster of 14 health supplements that includes EyeMax for visual protection, Liver Lift for detox, Lean Lite for weight management, Turme Rich for joint health, Fertile Max for male vitality, COQ10 for healthy heart and Your Gut for immunity protection. The band's other offerings include supplements that tackle key vitamin deficiencies like Fish-oil, Lutein and Veg Omega 3 to name a few.