to increase focus on technology led product innovations

Seventynine, a subsidiary of Gruner+Jahr India and a mobile ad network with immense focus on technology led product innovations, appointed Siddharth Kelkar as the new Lead for the Business. Kelkar was heading the company’s ad sales business and is taking over from co-founders Chirag Shah and Deven Dharamdasani.

Commenting on his new role, Kelkar says, “Powered by a robust product and the right team, has successfully created a unique space for itself in the mobile app business. I am delighted to have this opportunity to drive the business further. Our objective for the next couple of years is to focus on the App jacket and app installs business in the country and create a global footprint.” App Jacket is the company’s patent-pending automated ad-integration technology that maximizes monetization opportunities for App Developers with premium Ad offerings. is a business unit of Networkplay Media and Kelkar will work together with the Management Team comprising of Viren Anand and Hitesh Trehan. “Siddharth’s unique skill set has been honed through years of relevant experience. We are confident of his capabilities and this appointment compliments the company’s accelerating footprint in the mobile advertising space. We give Chirag and Deven all credits for Seventynine’s success so far and wish them good luck for future endeavors” said the Management Team at Networkplay.

Speaking on the group’s commitment, Oliver Radtke, Chief Operating Officer, Gruner + Jahr, said “We are building a stronger mobile presence in the APAC region and India provides enormous opportunity. The acquisition of seventynine has been strategically important and is showing attractive growth and profits.”

Commenting on the association, Chirag Shah said, “Two years ago, was just a start-up with a talented team and today it is a part of an International media group. Working with G+J has been great and now after a fruitful journey together it is time to move on.”

Deven Dharamdasani added, “App Jacket is the key to the success of today. Post the acquisition by G+J India we focused our energies on delivering seamless quality videos along with scaling up our app install business and we have truly seen a tremendous growth in this in the past two years. We are proud of the success that has seen today with the constant support provided by G+J.”


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