Shah Rukh Khan brings KidZania to India
KidZania, the world’s leading edutainment brand will soon be opening its very first indoor theme park in Mumbai. Bollywood superstar and popular icon amongst children, Shah Rukh Khan is instrumental in bringing the brand to India. The first center of KidZania is slated to open in April 2013 at R City Mall, Mumbai. The city for children is spread across 75,000 square feet, and will have buildings, paved streets, vehicles and recognizable destinations, offering kids more than 75 role-playing options in its 60 establishments.
KidZania is an edutainment concept that combines education and entertainment rendering real life experiences that empower, inspire and educate children. It engages kids between 4 to 14 yrs with environmental stewardship, career exploration and social consciousness activities. It’s built to the size and scale for children and emulates the workings of a real city. Just like in the real world, the KidZania city has its own functioning economy and currency (kidZos), and kids learn the value of money as they have to earn, spend and save kidZos. Blending reality with entertainment, KidZania is exclusively designed to help kids strengthen their ability to manage their world through key aspects of learning ranging from society functions, financial literacy, adult professions, team work, independence, real life skills and self-esteem.
ImagiNation Edutainment India Pvt. Ltd., a joint venture between Singapore based Kidz Inc. Pte. Ltd. and Shah Rukh Khan, holds the franchise for the India operations. Following the KidZania Mumbai launch will be KidZania centers in the National Capital Region and Bengaluru.
Speaking on his association, Shah Rukh Khan, Actor and co-promoter of KidZania India said, “I am proud to be part of the team bringing KidZania into India, as I know it will make a difference to the children here. As a parent, I realise that children are most receptive when they are having fun, so a platform like KidZania that brings entertainment and education together will add value to their lives. India is a young country and we need to focus on building a strong future – KidZania will in many ways provide that by building awareness amongst our children through an experience that is hands-on, engaging, educational, and most importantly, fun."
Speaking on the India foray, Sanjeev Kumar, Director and CEO, KidZania India, "Brands are a key component of the experience as they make it authentic by linking it to the real world. We are looking at partnering with brands that are aligned to the KidZania philosophy of developing the future of children.”
Headquartered in Mexico, KidZania was founded in 1996 by a young entrepreneur, Xavier Lopez, who dreamt of creating a place where kids could have fun while enjoying real life experiences. KidZania believes that kids can make a difference and its mission is to provide an environment that empowers them to explore, challenge themselves and open their minds to new experiences. Till date, KidZania has a footprint in 7 countries worldwide across 11 centers, with 12 more centers underdevelopment and to be launched by 2014.