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Shah Rukh Khan dons the role of four dads for BYJU's new campaign

BYJU’S, India’s largest ed-tech company and one of the world’s most loved K-12 app unveiled its new ad campaign featuring Shah Rukh Khan. The campaign contains four different ad films where Shah Rukh has donned on the roles of a Gujarati, Sikh, Tamil, and a Bengali father.

Launched along with the latest and more personalised version of the BYJU’S-App, this campaign celebrates the unique learning requirements of every student and how they are seamlessly adapting to learning via technology today. Addressing the urgent need of personalized learning experiences for every student, the four TVCs explore the #ThingsDadsSay about their children’s learning habits. Each 'Dad Avatar’ brings to light the changing learning preferences among students, and how they are adapting to learning platforms that offer them personalized and engaging content.

Conceptualized and created by Lowe Lintas, this campaign went live on 15th September and will be telecasted throughout the Asia Cup 2018. This series of TVCs have been centered on the core idea of evolving learning habits of students and how learning with technology is fun and engaging. Each of the four TVCs captures some witty and relatable exchanges between a father and a child on how learning should be. The children explain how the BYJU’S App helps them understand concepts better, clear doubts and retain concepts for not just for exams, but for life.

Talking about the new ad-campaign, Mrinal Mohit, Chief Operating Officer, BYJU’S – The Learning App, said, “Every student learns differently and their learning requirements are completely unique. The present day student loves to learn from platforms that offers them engaging and interesting learning content. Our all new personalized version of the app understands every student and creates a unique learning journey based on their learning speed and style to help them learn better.

Mrinal further added, “This new TV campaign addresses the apprehensions of the modern day parent while showing how students are going beyond the conventional ways and adapting to new-age learning methods to strengthen their concepts. Additionally, Shah Rukh Khan donning on four different regional Dad Avatars’, will help us to reach out and create a deeper connect with parents and students across geographies too. In fact, we are confident that our message will bolster the confidence in every parent that learning via technology will make their child a better learner.”

Talking about being a part of this new ad series, Bollywood actor and father Shah Rukh Khan said, “Technology has become an integral part of our lives and using digital mediums/devices comes very naturally to children today. I am thrilled to be a part of this new ad campaign of BYJU’S that aims at helping students and parents understand the importance of personalized learning. It was a great experience to play the role of four different dads from across the country. In fact, I believe that the innovation and creativity brought in by BYJU’S in the digital learning space has really helped students approach learning in a completely different way. It is a good way to encourage children to initiate learning on their own.”

This new campaign re-emphasizes on how BYJU’S understands the learning style of every student and personalizes it for them by creating a unique learning journey suited to their needs.  With rich visuals, animations and interactive games, BYJU'S helps students to understand and remember complex concepts for life. With movie like lessons, real life examples, and game like tests & practice sessions, the aim of the all new personalized learning app is that students enjoy learning and start learning on their own.

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