Shahrukh + Priyanka add excitement to NDTV's Your Wish Is My App

The search for the killer mobile application idea finally came to an end when 20 year old Delhi girl - Nitibha Kaul was crowned the winner of the world’s first app reality TV show - Nokia Lumia Your Wish Is My App. A first of its kind initiative conceptualized by Nokia in association with NDTV, the show gave consumers the unique and exciting new opportunity to submit mobile application ideas that had the potential to be developed into successful apps for the Windows Phone Store. The campaign that was launched in December 2012 received a staggering 38,000+ app ideas from consumers and enthusiasts across India.

The finale of the nine week reality TV show – 'Nokia Lumia Your Wish Is My App' was hosted by none other than Bollywood Badshah Sharukh Khan. That’s not all, the finale episode also saw Bollywood queen Priyanka Chopra mesmerize viewers with her surprise presence as the judge the episodw. The other judges in the panel included Vikas Khanna, New York based Michelin Starred Celebrity Chef, Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels, Vishal Gondal, Managing Director, Disney UTV Digital, and Rajiv Makhni, NDTV Managing Editor & Tech Guru.

Nitibha Kaul wooed the judges with a killer app idea – ‘Pepper Cam App’ - that can help women stay safe. The Delhi girl beat 9 other contestants during the finale of the show to walk away with the prize money of Rs 1 million and a Nokia Lumia 920, the world’s most innovative smartphone. 14 year old Praneet Sah from Varanasi was chosen as the first runner up, winning Rs. 5 lakh in prize money for his ‘Hide all app’ aimed at safeguarding ones privacy on the mobile phone. The second runner up Timisha Dadhich, aged 19 also from Delhi won prize of money worth Rs 2 lakhs for her unique music related ‘Humming bird app’ idea aimed at finding songs by just humming the tune for it.

From women security to music to food, some of the most unique and innovative app ideas were presented by the contestants in the finale giving judges a tough time to choose the winners.  Mr. P Balaji, Vice-President And Managing Director, Nokia India gave away the cheques to the winners of the campaign.

These winners were judged on the basis of parameters such as the originality of the idea, relevance of the app, potential for the revenue and the practicality of the app. Some of the most wanted app categories included Safety apps, Health and fitness related app, Car pooling and Location Based Search services etc.

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