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Shailendra Tatia joins Unibic as Head of Marketing

Unibic, India’s leading premium cookie brand announced new appointments in its key leadership roles today, defining 2020 as the year of growth. While Shailendra Tatia joins the company as Head of Marketing, Anshumman V Pandita becomes the Head of Retail Business for India. The appointment comes at a time when the company is looking at accelerating growth, diversifying product portfolios and expanding its presence in India and overseas markets.

In his new role as the Head of Marketing, Shailendra will be responsible for leading the strategic growth of the company through brand marketing campaigns, retail penetration and customer acquisition initiatives in the existing and new markets. Shailendra has over 15 years of experience in building brands and driving business growth for companies across key verticals. He will report into Sreenivasulu Vudayagiri, CEO of Unibic Foods. Prior to joining Unibic, Shailendra was heading the marketing for iD Fresh Food. He has also worked with some of the most reputed brands including United Spirits Diageo Ltd, Bhartiya City and Micro Labs among others.

In fact, Unibic is aggressively looking at expanding its reach with innovative products that fits the consumer demand and expectations of semi-urban and rural markets. In line with this, Kartikay Mehta, Sales and Business Operations Head at Unibic, under whose leadership the company has seen consistent growth and empowered consumers with innovative products, has strengthened its team across various levels.

In its continued effort to make 2020 an ‘impact’ year for Unibic, Anshumman V Pandita, an IIM Calcutta professional with an experience of 15 yrs in FMCG sector has been promoted to Head of Retail Business for the India market. Pandita will work closely with Kartikay to further consolidate Unibic’s leadership position in India. Pandita has worked in Sales with companies like HUL, Wipro & Abbot and had joined Unibic two years back as a Category Head for Snack Bar (Nutrition Bar).

The company is counting on the rich experience and dynamism of the new leadership to drive its 800+ team into the next phase of growth. In keeping with its 2020 vision, the company also plans to hire aggressively at mid and senior level positions as needed to strengthen its presence in regional markets.

Announcing the new appointments, Sreenivasulu Vudayagiri, CEO, Unibic, said, “We’re moving into an exciting new phase of growth and development. As the leading premium cookie brand, we have constantly strived to innovate with products that could cater to the diverse palates of our Indian clientele. I strongly believe that the team’s deep understanding of the market and brand will help us in exploring new avenues and further consolidating our position in the market. I congratulate all of them and hope together we will be able to innovate and continue to enrich the experience of our customers with world-class products.”

Headquartered in Bengaluru, Unibic is powered by a team of over 800 professionals, comprising industry veterans, and backed by private equity firm Peepul Capital. Over the last 15 years, Unibic has become synonymous with rich and flavoursome cookies in the Indian market. Currently, the premium cookie brand offers a range of over 30 products, introducing fresh and unique flavours to cookie connoisseurs on a regular basis.

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