Shalimar Paints rolls out ‘The Original Swadeshi’

Following the recent announcement by PM Modi on being Vocal for Local, Shalimar Paints, India's iconic paint manufacturer has launched ‘The Original Swadeshi’, a special social media campaign which aims to encourage local buying in the country. Through this campaign, Shalimar Paints reiterates its pride to be a ‘Made in India’ brand, painting the country since 1902.

The campaign amplifies PM Modi’s message that conveys the growing importance of local manufacturing and usage of products, to bring the economy back to its feet. For this, Shalimar Paints has rolled out a series of specially curated creatives on its social media pages. The idea is not only to promote local buying across the country but also make India a self-reliant nation in the times to come.

Commenting on the same, Minal Srivastava, Vice President-Strategy, Growth and Marketing, Shalimar Paints said, “As lockdown restrictions are being relaxed incrementally, we should continue to co-operate with the government and care for each other as a society. We must listen and understand the PM’s message that highlights the need for being vocal for local, and thus buy locally-produced goods and services only. Our latest campaign, ‘The Original Swadeshi’ is built with the same vision. Further, we encourage everyone to follow the safety guidelines and help the country revive from the pandemic.”