Shantanu Bhanja Moves to Pidilite as Head of Consumer Products Biz

Pidilite has appointed Shantanu Bhanja, former CEO, HT Digital Streams and Chief Digital Officer as Head of Consumer Products Business.

Bhanja had joined HT Media in 2007 as Vice President and later in 2012 he was elevated as the Business Head and Vice- President-Marketing. Along with this, he had also taken an additional role of P&L Head for HT Delhi.

In 2015, he was promoted as the CEO of HT Media. As the Chief Digital Officer, he drove the Digitalisation strategy of the HT Media Group across the various titles, creating new business opportunities across various content verticals.

Prior to Joining HT, he was with Reckitt Benckiser, Portugal for almost 15 years. At RB, he worked across Sales, Marketing and Business Planning roles across South Asia before moving as Global Brand Marketing Manager, Dettol and Lysol, where he was responsible for Global Brand Strategy, Innovation, Consumer Insights and entry into new segments and new markets.

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