ShareChat's Friendship Day campaign, 'It's Buzzing'

To celebrate the essence of friendship, ShareChat, India’s largest homegrown social media platform, is launching a 3-day long friendship day campaign - ‘It’s Buzzing.’ Starting on 5th August, famous B-Town celebrities and social media sensations - Asim Riaz, Mouni Roy and Urfi Javed will come LIVE on ShareChat’s Audio Chatrooms and have a fun-filled session with their fans all over India. During the session, they will share what friendship means to them, breakups and makeups with friends in the industry, and much more.

The ‘It's Buzzing’ campaign highlights ShareChat's ability to build meaningful connections among users from diverse demography and language choices. ShareChat’s audio chatrooms have become India’s largest voice-based hangout destination with over 12 million MAU and 1.5 billion minutes streamed monthly. It engages like-minded people from the nooks and corners of India and helps them to connect with creators, experts, and celebrities. The most popular topics of discussion on ShareChat Audio Chatrooms revolve around Friendship and Love. Others include Astrology, Devotion, Shayari, Singing, Jokes, Gaming, Motivation, and so on.

The LIVE audio chatroom sessions for Friendship's Day will include a brief rapid-fire round in which celebrities will be seen divulging the names of their Bollywood mates and besties, 2 am friends, travel, and gossip buddies, relationships with the paparazzi, and much more. Furthermore, select listeners will also get to interact with the celebrities and engage in some fun activities. Users can also show their affection for celebrities, long-time friends, and new acquaintances by giving virtual gifts to them as digital tokens during Friendship Week, making them feel special.

Speaking about the campaign, Akshat Sahu, Director of Marketing, ShareChat, said, “Friendship is the most followed topic of discussion on ShareChat LIVE Audio Chatrooms, and with the campaign – ‘It’s Buzzing,’ we aim to capture the energy of youth and celebrate the spirit of friendship on the platform and among our users. Fans will be able to hear the personal stories and experiences of their favourite celebrities on friendship and a select few individuals can get a chance to interact with them during the LIVE audio chatroom sessions. We are delighted to collaborate with Asim Riaz, Mouni Roy and Urfi Javed and will surely see a great response among our users. ShareChat has built an interactive and unique space for all Indians to get their dose of personalised content, connect with like-minded people and build a network both in their locality and across the country. ”

With over 180 million monthly active users, ShareChat is a one-stop shop for anyone looking to make new acquaintances, share their opinions, record their lives and connect with like-minded people, all within the comfort of their preferred language.