Sharpener unveils Emily In Paris-inspired packaging for Vahdam teas

Sharpener has recently launched their new packaging for Vahdam Tea brand which is inspired by Netflix’s latest hit - Emily In Paris.  It’s called - Bienvenue à Paris with a quartet of binge worthy blends, this set of four teas is a perfect set to host a tea soiree. The design is a smart blend that captures the essence of Vahdam Teas and keeps the aesthetics of Emily in Paris. 

Each blend is poetry in a cup and with each label, with the classic architecture of Paris, marrying other very Parisian elements like the love birds, croissant and chic fashion. At Sharpener, they are always excited to work on trending and new projects, so when Vahdam Teas approached them  to design the packaging for their exclusive range inspired by the hit Netflix show Emily in Paris, they accepted in a heartbeat. 

The brief shared revolved around the theme of the show - The show is known for its depiction of the luxurious and stylish world of Paris, and they wanted to capture the essence in the packaging for these special blends. What is special about the designs is that the team at Sharpener has worked hard to create the designs that were chic and sophisticated that mirrored the idea the brand had in their mind and also conveyed the feel of the show.

The packaging features striking illustrations of the Eiffel Tower on the trunk box, and uber french staircase, surrounded by beautiful blooming flowers and many more elements relevant to the show. Each of the tumblers were carefully crafted to the taste profile of the blend. The thought was that it would feature a vibrant and chic design that aptly captures the spirit of the show and speaks to the right audience.