Shashi Sumeet Group ropes in Nikhil Mirchandani as Group CEO

Television production house Shashi Sumeet Group has brought on board Nikhil Mirchandani as its Group CEO. A media specialist with more than two decades of holistic business experience, Mirchandani has extensively worked across the entertainment sector catering to local and global brands. Prior to this, Mirchandani has been associated with his entrepreneurial venture – Hoop Entertainment, a company founded by him in 2012.

As per the current mandate, Mirchandani will be responsible for leading and overseeing the Group’s business operations and expansion plans.

Mirchandani began his career with GE Capital before making a career in the media and entertainment sector, where he has over 20 years of work experience across major networks, including Sony Entertainment Television, Turner International, National Geographic Channel and Star India. He was Managing Director, South Asia, NGC Network & FOX International Channels for over five years and later joined Star as Executive Vice-President and General Manager, Star One. He then started Hoop Entertainment, an entrepreneurial venture engaged in the business of branded and digital content solutions.

Commenting on the appointment, Sumeet Hukamchand Mittal, Founder Director, Shashi Sumeet Group, said, “I am pleased to welcome Nikhil Mirchandani to Shashi Sumeet Group family and am certain that he will come up with outstanding solutions to suit our business model. Keeping up with our brand mantra – ‘Imagine, Innovate, Inspire’ – I want to give my 100 per cent to my creative interest enabling a win-win situation for both myself and the organisation that can benefit from increased creative bandwidth and super-amplified story-telling abilities.”

On his new role, Mirchandani said, “Shashi Sumeet Group is a brilliant brand and has done fantastic work – both business and creative. It is a matter of great pride and honour for me that I will be able to leverage my strategic skills and years of learning for a brand of this stature. I am excited to be able to lead the organisation in the next stage of evolution.”

Launched in 2009, Shashi Sumeet Productions is a leading television production house in India.  Shashi Sumeet Productions’ body of work includes shows like ‘Diya Aur Baati Hum’, ‘Ek Rishta Aisa Bhi’, ‘Tumhari Paakhi’, ‘Sajan Ghar Jaana Hai’, ‘Haar Jeet’, ‘Main Lakshmi Tere Aangan Ki’, ‘Kairi’, ‘Punar Vivaah’, ‘Punar Vivaah - Ek Nayi Umeed’, ‘Dil Ki Nazar Se Khoobsurat’, ‘Dream Girl’, ‘Tu Mera Hero’, ‘Badii Devrani’, ‘Mooh Boli Shaadi’, ‘Tumhi Ho Bandhu Sakha Tumhi Ho’, ‘Hum Aapke Ghar Mein Rehte Hain’ and ‘Rivals in Law’, which have aired across channels such as Star Plus, Zee TV, Colors, Sony Entertainment Television, Life OK, and &TV.