Shavon Barua to lead PHD's, Mumbai office.

Omnicom Media Group today announced the appointment of Shavon Barua as Managing Partner, PHD Mumbai. In this newly created position she will be working closely with Jyoti Bansal, Managing Director, PHD India to build its rapidly increasing portfolio.

Shavon moves in from Havas World Wide where as President she was leading the P&L for West & South across various verticals of mainline advertising, digital, health, engagement and experiential. A seasoned leader with two decades of experience, she has partnered large local and global brands like HDFC Bank, Sony, Six, Bharat Petroleum, Sanofi, Colgate Palmolive, Unilever, Lakme Lever, Parle, ITC, PepsiCo, Nestle, Reckitt Benckiser, etc.

She has led some breakthrough communication work like Parle G: “G mane Genius” , Colgate Gel – “Talk to Me”, which swept many National and International awards, Colgate Dental Cream – “Mera Colgate”, which redefined the category dynamics and helped the brand regain the #1 slot, to name a few.

Jasmin Sohrabji, CEO Omnicom Media Group, India & SEA said “I am delighted to see PHD India’s growth over its two year existence.  Shavon’s leadership experience with a creative communication agency will be a great addition in strengthening our product.”

Jyoti added – “Infusion of diversified talent has been key to the success of PHD. In a short span, we have built strong specialist capabilities around digital, mobile, analytics, content, search, real-time marketing, in addition to media planning & buying, in line with PHD’s global positioning of creativity and thought leadership. Shavon’s depth of experience with brands and integration across verticals will add immense value to our clients”.

Speaking on her appointment, says Shavon,”Ahead of the curve thinking of the senior management team of PHD resonates with my thinking.  I am excited to be joining this team and collaborating with some of media’s finest minds to push the bar on creative media thinking."

Welcoming Shavon to PHD - Susana Tsui CEO PHD APAC “India is our fastest growing market and also one of our star performers in APAC.  Shavon coming in to lead PHD Mumbai will strengthen our integrated strategic planning product and truly mark our investment in such an important market.

Prior to Havas Shavon was - Executive Business Director with JWT India leading one of their biggest portfolios – Nestle (KitKat, Munch, Milkybar) and Pepsi Foods (Lays, Kurkure, Doritos and Quaker). The Kurkure positioning of – Tedha hai par Mera hai – and Lays of – Be a little Dillogical – was championed and created under her leadership and guidance.