Shazahn Padamsee on 'Selfie with Bestie' campaign for apparel brand

Madame, the fashion brand for women celebrated friendship’s day via ‘Selfie With Bestie’ campaign. The winners of the online campaign were announced in the presence of brand ambassador, Shazahn Padamsee at Madame’s Lokhandwala store in Andheri (W) and the store in Viviana Mall, Thane on 2nd August. The lucky winners got an opportunity to meet and click selfies with Shazahn at the store.

The Friendship day online campaign was all about clicking selfies with best friends and posting on Madame’s social networking sites (twitter, facebook and instagram pages) using #SelfieWithBestie hashtags. Announcing the name of the winner, brand ambassador, Shazahn Padamsee commented, “I am pleased to announce the name of the winners. These winning photos are really impressive showing the zeal with which they participated in the activity.”

Shazahn Padamsee also kick-started the Friendship day offline campaign at the store, which will be running across all Madame stores in different cities. Every participating customer who click selfies would win an assured gift from Madame.

On this occasion, Madame stores across the country will see the premium line of products by the name ‘Studio Collection’ which splendors variety of designs and colors’. The Studio Collection includes a range of prints from zebra, leopard, checkered to florals and tropical bold pints. Colors used vary from light to deeper shades like white, peach, maroon, wine, royal blue and black. Starting at INR 2,995, the collection includes a range of exclusive patterns including some leather work, embellishments and embroideries giving it a fine rich look.

“We aim to target the premium class of women who wants to make their own style statements”, says Akhil Jain Duggar, Creative director Madame.

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