Shemaroo TV partners with homegrown short-video app Chingari

With the launch of Shemaroo TV earlier this year, the free to air Hindi General Entertainment Channel has now become a popular choice and a household name for audiences in the Hindi speaking market. Shemaroo TV has partnered with the Prime Minister awarded app, Chingari, by Tech4Billion, that allows users to record and share short videos with incredible filters and games and many more. Through this partnership Chingari users will have access to Shemaroo TV’s popular and entertaining gamut of shows through small snippets, show recaps, memes and highly engaging content across various genres like Mythology, Drama, Horror, Classics and other original shows.

Through this partnership Shemaroo TV will enable access to its entertaining content in the form of short video clips and snippets from their most popular shows Devon Ke Dev… Mahadev, Geet, Ghar Ek Sapna, Saubhagyavati Bhava etc. The channel will also have regular updates to Behind the Scene and sneak peeks from new shows that are slated to be launched later this year for Chingari users.

Speaking on this association, Sandeep Gupta, COO – Broadcasting, Shemaroo Entertainment shared, “Since the launch of Shemaroo TV, we have focused on digital distribution of our linear content and simulcast of the content in various digital platform with the intention of exploring the reach as much as possible. Our recent Partnership with a homegrown brand Chingari is focused to entertain the emerging Bharat audience. Staying true to our tagline, Badalte Aaj Ke Liye, Shemaroo TV endeavors to be available on all such new age mediums to ensure every entertainment seeking audience is entertained. Hopefully through this association with Chingari, its users will get to enjoy a sneak peak of the varied content offerings at Shemaroo TV.”

Deepak Salvi, Co-founder & COO – Chingari, stated, “We are elated to have strengthened our association with Indian entertainment giant, Shemaroo, which is a household name across the country. As both of us are founded on solid visions and innovative approaches to cater to the ever-evolving Indian market, our merger will only pierce our vision across the country and into the remotest of towns and alleys, which are a powerhouse of experimental talent. Our subscribers, on the other hand, will benefit from getting exclusive ShemarooTV updates, other engaging content in the form of Tune-Ins, Celeb Bytes, Show Dialogues, Promos, etc. The journey is going to be very exciting from here on.”