Shemaroo TV ropes in Shailesh Lodha to host ‘Waah Bhai Waah’

Shemaroo TV, a Hindi GEC from the house of Shemaroo, has launched its latest original, ‘Waah Bhai Waah’ which will be hosted by Shailesh Lodha, a leading actor, writer, anchor, and an ace celebrity poet who is one of the most popular poets across the globe, has been enthralling the audience with his heart-touching incredible poetry for the last 42 years. The show will be an amalgamation of poetry and literature with satirical comedy. It is slated to be aired in the prime-time slot of 9 pm every day from 19^th June 2022. Each show will also feature renowned poets from across the nation who will entertain the audience along with Shailesh Lodha.

The new show launch, ‘Waah Bhai Waah’ is in line with Shemaroo TV’s content strategy to cater to every consumer cohort across the country. With this move, Shemaroo TV has strengthened its collection of content across genres and becomes a go-to destination for family entertainment.

Hiren Gada, CEO, Shemaroo Entertainment said, “At Shemaroo, we have always stayed true to our promise of constantly experimenting and catering to the evolving entertainment needs of our audiences. The new show ‘Waah Bhai Waah’ is a very popular format that blends poetry and comedy satirically and I am sure our audiences are going to love it.”

Sandeep Gupta, COO, Broadcasting Business, Shemaroo, said, “Satirical comedy is a very popular genre for family audiences and Shailesh Lodha is a household name renowned for his witty poetry. Audiences of Shemaroo TV will surely watch Waah Bhai Waah for their daily dose of family entertainment as they will get some top-notch comedy from their most loved artist.

The channel has a robust and comprehensive line-up of programming that caters to every mood of an Indian viewer. The line-up of the shows ranges across mythology, devotional, drama, romance, suspense, and crime thriller to ensure a complete family entertainment experience. Shemaroo TV is available for free viewing across all leading distribution networks and platforms and can easily be accessed on all DTH, Cable TV, and DD Free dish networks.