Shilpa Shetty Kundra range of sarees launched on HomeShop18

Adding to the festive cheer, HomeShop18 and popular Bollywood star and successful entrepreneur, Shilpa Shetty Kundra have joined hands to launch the SSK Line of designer sarees exclusively for HomeShop18 customers. For the first time ever, the icon of millions has launched her brand, SSK sarees. True to her style, the SSK collection reflects Shilpa Shetty Kundra’s elegant style that will now be available for one and all.  The carefully crafted range will be available at an affordable range starting from Rs. 1999 exclusively on HomeShop18- TV, web and mobile platform.

The SSK collection will add the desired style quotient to every special occasion with its embellishments of sequins, crystal work and zari embroidery and carefully chosen fabrics like chiffon and georgette.

Talking about the exclusive association, Sundeep Malhotra, Founder and CEO, HomeShop18 said “HomeShop18 has always been at the forefront of innovation and in a yet another first, we’re proud to launch a range by Bollywood star and fashion icon Shilpa Shetty Kundra. The exclusive SSK sarees offer our customers a premium collection at an affordable price point and supreme quality. We believe this partnership will revolutionize designer-wear by making it accessible to women across India. HomeShop18 sees the collaboration as an opportunity to grow its already popular apparel category by over 50%.”

Speaking about the collection, Shilpa Shetty Kundra said, “The Saree is one of the most popular and versatile attire, making u look glamorous and dignified at the same time. In this exclusive collaboration with HomeShop18, I’ve enjoyed experimenting with unique styles to suit different tastes. The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing the richness. The biggest prerequisite being budget friendly”.

Sarees contribute to over 25% of the entire lifestyle range at HomeShop18. Increasingly we are noticing a trend that smaller cities like Dhanbad, Gulbarga, Gaya, Gorakhpur and many more, are displaying a huge appetite for premium apparel.  With increase in disposable income and media penetration, aspirations are rising. Consumers are demanding an exclusive range, although at affordable price point. To tap into this emerging consumer trend HomeShop18 has launched the SSK designer line by an icon who has equal appeal amongst classes and the masses. HomeShop18 with its strong logistics & warehouse network and doorstep delivery to 3000 plus cities is all geared to bring in the Diwali cheer for our customers. The SSK line of eclectic collection of trendy designs and ethnic weaves is truly a must have. The show will be aired on October 11, 2014 at 12:00 noon.


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