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Shopaholics embrace the eclectic range of threads from The Mean Indian Store

The Mean Indian Store, a Hyderabad-based homegrown lifestyle brand that is focused on fashion apparel and caters to the Indian trendsetting generation with an eclectic range of t-shirts, has received a rapturous response from its target audience. Launched in January 2022, the company has registered an impressive tally of 9,21,320 for overall sales. Currently, the daily orders range from over 30 a day on an average to the upper limit of 70. Major Indian cities like Delhi, Mumbai, Pune, Hyderabad, Bangalore, and Chennai have been the centers for the highest consumer engagement. Intending to offer a flexible payment option, COD will also be made available to customers soon.

Eyeing a three-fold growth every year, The Mean Indian Store envisions to exemplify its sales figures by 15 times from that of the current numbers by 2027. Expounding on the expansion plans further, the brand would augment its wide-ranging variety of products with trendy oversized t-shirts, sliders, polos, tracksuits, and other accessories. Another overarching offering will be that the company has also planned to roll out its fan favorite range of graphic tees in every vernacular language.

Keeping the style quotient soaring and diligently counterbalancing it with competitive pricing and supreme quality, The Mean Indian Store is creating a fashion frenzy cult. The brand manifests an overarching attitude and an ubiquitous presence that mirrors its positioning as a disruptor within the youth apparel industry. The cornerstone at the heart of the brand name’s primary phrase, "Mean," is construed with three meanings: accessible by every average (mean) Indian; a portrayal of the subtle and mean (sarcastic) and tough love that all Indians possess; and a meaningful brand that understands the needs of its customers.

Articulating about the reception and expansion plans, Srinath Reddy Polu, Founder of The Mean Indian Store, said, “In our very nascent stages as an emerging brand, we’ve found some amazing patrons who swear by our products. It’s been overwhelming to see the trust and love they’ve shown for The Mean Indian Store. I feel the biggest advantage for us has been the virtues of understanding individualism. Our brand represents "you," as it is a reflection of our true character rather than the alter-egos that we wear for society. We’re fabricating fashion and ensuring everyone wears their heart on their sleeves; we’ve got something for everyone!”

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