has big plans for Diwali Sale

As web and mobile e-commerce grabs the hearts, minds and wallets of India’s shoppers, announced its much awaited ‘Diwali Sale ‘.

Diwali Dhamaka Deals gives audineces a chance to Grab Offers on Electronics, Lifestyle, Home & Kitchen & More @ Lowest Prices Offer Valid till Oct 10th 2016. Shopclues launched a multimedia campaign to reach out to their target audience where, Outdoor Medium was used primarily to connect to the mobile always on-the-go consumer.

Laqshya Solutions executed the Outdoor campaign of in Pune, Surat, Lucknow, Chandigarh, Ludhiana, Jaipur, Indore, Bhopal.

The brand intends to target the mobile youth by being loud and visible at all key pockets in these cities-across gender, age group who could make use of their mobile app to have their fashion needs satisfied. Laqshya made use of a good mix of large sized media units like Hoardings, Gantries with a mix of Ambient Media like Building facades in corporate hubs to Mall Facades, Youth Hangouts and Mall / Market places etc to reach out. The brand made use of colourful creative with a messages ‘ITNE KUM MEIN ‘to drive the eyeballs to the website.

The team has handpicked the media units carefully understanding heavy and busiest roads and Outdoor units were accordingly mapped. The Outdoor Creative with the message looks compelling making them engage target audiences on a street level. The selective attention grabbing units have been deployed at all the heavy traffic routes making the campaign visibly successful and making its presence felt at every nook and corner of the city.

The impact through media has been undoubtedly created using a strategy backed planning used for the campaign and the result is the buzz created by the brand that is getting louder day by day. The brand has already got its buzz ringing and the web traffic is gaining a thunderous traction.

Speaking about the campaign, Amarjeet Singh, VP,Laqshya Solutions-North said, “With this campaign, we announced the much anticipated ‘Diwali Sale ‘for in some selected cities.  The brief from was very clear, to deliver the most impactful plan for their campaign amidst clutter. With the festive season round the corner, all E Commerce brands will be visible on the Outdoor space and our objective was to stand out and stay noticed. I am thrilled that the team has ensured the same. It’s always a pleasure to be associated with as the team representative at Shopclues are extremely passionate and are immensely involved which translates back to the team and they raise the bar every time. The visibility is great and the campaign is making a lot of noise.



News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing