Shoppers Stop launches ‘Wardrobe Refresh’ campaign
India’s leading fashion and beauty destination - Shoppers Stop today launched a fashion forward campaign, ‘Wardrobe Refresh’. The campaign unveils the new season collection across varied categories launched at Shoppers Stop to appeal to the First Citizen Customers and inspire the youth with latest trends and offers from over 150+ brands, under one roof.
The campaign idea was seeded in to break away from the routine everyday look, and unleash the joy of shopping from the fresh fashion launched at Shoppers Stop ahead of the festive season. The film is aspirational and tempts consumers to refresh and revamp their closet.
Commenting on the launch of the ‘Wardrobe Refresh’ campaign, Ms. Uma Talreja, Customer Care Associate, Chief of Marketing & Customer Officer, Shoppers Stop Ltd. said, “Shoppers Stop is a very strong brand and enjoys a following of its core customers since many years. The market has been under pressure from discounts by online players, however our core customers represented by our First Citizen base continues to shop with us and contribute to approximately 75% of our sales even now. The campaign plays on these strengths and is aimed at acquiring new customers using the advantage we have of a wide category mix and a strong set of brands enabling us to offer the best of fashion to consumers in India. The campaign attempts to bring back the joy of dressing up and shopping vis-a-vis the lure of discounts that is prominent today. It’s a fresh approach, we hope to learn from what consumers say and do in response.”
The TVC for the campaign has been conceptualized by Shoppers Stop’s advertising agency Contract and directed by Shai. Vineet Mahajan, Head of Art, Contract said, “We felt a Wardrobe Refresh can be a great way to refresh your life, your personality and your fashion statement…who you really are. And that became the idea of our campaign.”
The ‘Wardrobe Refresh’ campaign starts from 21st September across online and pan-India Shoppers Stop stores except Kolkata, Durgapur, Siliguri and Ranchi. So hurry and rush to your nearest Shoppers Stop stores to get a new look and earn great rewards* as you shop and flaunt the new fashion quotient complimenting your true sense of style!
The campaign will take a multimedia approach and will be promoted across various platforms traditional and digital mediums.