Shopsy tops the chart with highest downloads on Google Play Store

Flipkart’s social commerce platform, Shopsy has topped the charts with over 30 million downloads. This milestone came soon after Shopsy rolled out its latest campaign ‘It happens only on Shopsy’ which successfully highlighted its value proposition as a hyper value platform with unbelievably low prices. The campaign featured Sara Ali Khan in two ad films that warrant unexpected reactions depicted through its tagline ‘Shopsy pe prices aise lage free jaise’. The campaign was successful in creating utmost curiosity amongst the masses and triggered a high number of downloads post its launch. 

Maximum downloads were from tier 3+ cities, specifically from the northern regions of India with 65% users hailing from tier 3 regions. The platform also recorded a 2X jump among female users immediately after the launch. Additionally, within merely five months, Shopsy has seen a spike of nearly 3X in its monthly active users. 

Advanced with a slew of features and categories on the app, Shopsy was launched in July 2021 as a value-driven shopping destination with deep and extensive consumer insights. With an aim to make digital commerce accessible across India through a zero-commission marketplace to boost local entrepreneurship, Shopsy has helped several local businesses and women entrepreneurs adopt social commerce by simply reaching out to their trusted network of people on common social media apps.