ShortsTV partners with Amazon Prime Video to launch in India

ShortsTV, the world’s first and only 24x7 linear and OTT channel dedicated to short-form content, has partnered with Amazon to launch ShortsTV on Amazon Prime Video Channels in India.

ShortsTV is already broadcasted in India across major DTH platforms including Tata Sky, Airtel TV, Dish TV and d2h, and, earlier this year, entered the Indian OTT segment through the Airtel Xstream App.

Through Amazon Prime Video, the world’s largest short-form entertainment network will now extend its reach into the Indian heartland at a cost of just INR 299/- for a year.

Prime members, who already enjoy the latest and exclusive Bollywood movies, Amazon Originals, regional movies, and more, can now access the world’s leading short-film channels alongside a specially curated on-demand short film library of over 4,000 titles. From star-studded, internationally acclaimed films by The Academy Awards, Cannes, BAFTA, and others, to the movies produced by international, independent, and local Indian filmmakers, ShortsTV offers a complete binge-watching experience. The service features multilanguage short films across English, foreign language, and local Indian languages, including Hindi, Gujarati, Bengali, Marathi, Kannada, Tamil, Malayalam, and Telugu.

ShortsTV Chief Executive Carter Pilcher said: "Short films are India’s cauldron of creative energy, with some of the world’s most surprising and interesting movies emerging in what can only be described as a post-Bollywood revolution.  We are thrilled to join with Amazon Prime Video to bring these ground-breaking films to audiences across the sub-continent on the Prime Video platform.  Our goal to bring the short film revolution to every hamlet in India is one step closer.”

“This partnership with Amazon Prime Video aims to reach a new set of highly engaged viewers. Our service will provide viewers with flexibility to watch their favourite shorts anytime, anywhere. Our strategy is to continue partnering with the top content aggregators in India and worldwide to present the largest selection of short films to our viewers,” added Tarun Sawhney, President – Asia, ShortsTV.

Prime Video Channels Head Chaitanya Divan said: “We are excited to bring even more selection to our Prime members in India with the launch of Prime Video Channels. As consumers consume more content on-the-go and on their mobile phones, there has been increasing interest in short-form content in India, especially high quality short-films. We are happy to collaborate with ShortsTV and provide access to their deep library of short films from across the globe to Prime Members, with add-on subscription. Consumers can select, subscribe and enjoy their favourite short-form content all within the Prime Video app and website.”


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing