Shraddha Kapoor – on a signing spree for brands!

Besides being one of the leading female stars of her generation with a successful box office track record, Shraddha Kapoor is fast emerging as a savvy businesswoman. The young star has quite the business acumen and has equity in 14 big brands across various categories.

Riding high in the industry, Shraddha’s date diary is packed with shoot schedules for films like Luv Ranjan's next with Ranbir Kapoor and other professional commitments. No wonder, she enjoys one of the largest fan followings amongst Indian actresses, which also makes her the ideal face to endorse brands.

Shraddha has currently invested in the beauty and cosmetics brand, MyGlamm, with innovation for ease being at the heart of their products, the luxury furnishing brand BellaCasa, Shunya which brings the age-old goodness of Ayurveda into modern-day life via their FMCG products and the cruelty-free healthcare brand Power Gummies.

Besides these, the impressive list of household and wellness brands that she endorses include Melorra, Indya, Homecentre, Hershey’s, RealMe, Veet, Liption, Havells, Comfy and Coindcx.

Interestingly, Shraddha is treading the investment and start-up world in a manner that aligns with her personal values. The actress has been zeroing in on brands that she believes in and familiarizes herself with.

Another notable aspect of Shraddha’s foray in the business world is her attempt to help consumers redefine their lifestyle and live better lives, while targeting them across various categories.