Shubhodip Pal back in Micromax's fold

Shubhodip Pal, who had quit Balaji Motion Pictures as Chief Executive Officer in November 2015 after an eight-month stint, has joined Micromax. This is his second stint with Micromax. He was earlier with the organisation as Chief Marketing Officer between December 2012 and February 2015.

Pal has over 19 years of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector. He has worked on the whole spectrum of marketing, specialising in product management, retail, marketing communications, media, sports and entertainment marketing, online, and mobile marketing.

During his career, Pal has worked as Senior Manager Marketing with Samsung India Electronics. He then moved on to ABN AMRO Bank in November 2005, where he was AVP & Head, Sponsorship & Communication. After a stint of nearly one and a half years, he joined Hewlett Packard, India as Head - Marketing, Consumer. In January 2011, he joined Blyk, a messaging media company, as Country Manager & Director – India.