Shyam Steel launches its new digital campaign Apna Ghar

Shyam Steel launches its new digital campaign Apna Ghar
Shyam Steel launches its new digital campaign Apna Ghar

Shyam Steel, launched its new digital campaign Apna Ghar featuring Bhojpuri actors Pawan Singh and Harshika Poonacha. The campaign aims to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders. The film will be promoted digitally with a specific focus on the Bihar, Jharkhand, Odisha and the north-eastern markets. 

Shyam Steel Apna Ghar App is a one stop solution from ‘Neev se Pravesh Tak’ which is an online platform, and a mobile App for consumers providing a holistic solution to individual home builders. This is a breakthrough in the steel and manufacturing industry and has acted as a problem solver by entering a digital world which has made life easier for all the home builders. The tagline ‘Neev Se Pravesh Tak’ is self-explanatory when it comes to catering home building needs. The home builders will be provided with relevant information, inspirational ideas and reliable contacts at their fingertips. Through this campaign Shyam Steel has tried to reflect the essence of this App through a happy Indian couple who is planning to build their new home.

Speaking on the campaign launch, Mr Lalit Beriwala, Director, Shyam Steel said " We have received an extremely positive response from our consumers on the Apna Ghar App. The campaign will help us in making the consumers aware of the Apna Ghar App and its benefits. Shyam Steel has always been in the forefront with its consumer driven technology and innovation. The App will aim to address all the concerns of individual home builders and scale-up businesses of the dealers by way of opening newer market geographies. Shyam Steel Apna Ghar app will also be an added advantage for us to actively engage with our target audience and business partners” 

The film showcases the dilemma faced by a married couple in building their new home. While the wife searches for solutions, her husband shows him the Shyam Steel Apna Ghar App which provides holistic information on building their home and connects them with the experts for solutions. The film ends with the couple being satisfied over their decision to use the App for building their dream home. Through this campaign Shyam Steel aims to drive across the message that Shyam Steel Apna Ghar App will act as an expert guide for all building construction activities.

Shyam Steel with an annual turnover of Rs 4,500 crores is now on a steady expansion mode braving the disruptions caused by COVID-19 pandemic. The Company, an integral partner of building new India, is committed to meaningfully contribute to the realization of the target of 300 million tonnes steel production by 2030-31. Shyam Steel has signed Sonu Sood as their Build India Brand Ambassador. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.


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