Siddhant Lahiri to head Strategic Planning at Rediffusion Y&R Mumbai

Rediffusion Y&R has brought on board Siddhant Lahiri as Head – Strategic Planning in Mumbai. He will be based out of their Mumbai office and report to their Chief Strategy Officer, Navonil Chatterjee. 

Having spent almost half a decade in JWT working across their Mumbai and Delhi offices, Lahiri comes with abundant expertise in both major global brands as well as small-and-medium sized entrepreneurs. His experience spreads across categories like FMCG, Food, Beverages, Personal Care, OTC products and Automobiles. 

Lahiri is the man behind the formulation of various communication strategies for a plethora of well-known brands from the houses of Pepsi, Unilever, Godrej, Hershey’s, Roche Diagnostics, Parag Foods, Hero Motocorp, and Paras Pharmaceuticals. He has won several industry awards at the Asian Marketing Effectiveness & Strategy Awards (AMES), Effies, and the WARC Prize for Asian Strategy. 

Commenting on Lahiri’s appointment, Dhunji S Wadia, President of Rediffusion Y&R, said, “We are delighted to have Siddhant with us. He brings with him a lot of passion, energy and bright thinking. We want to work with the best and Siddhant is a great addition to our team. Looking forward to many more winning stories together in the near future.” 

On his new role, Lahiri said, “Rediffusion Y&R is writing a new story for itself – and I’m honoured to have the opportunity to contribute a chapter. It is a place teeming with possibility and energy and I cannot wait to see what the future here brings. This also gives me an exciting opportunity to lead the team here and I look forward to creating many compelling brand narratives with them.”