Sideways bags digital mandate for SleepX

Sideways has won the digital mandate for Sleep X and in this journey, it will help to build a strong positioning for the brand which will translate into creative expressions across various digital touch points as well as inputs into the product portfolio. 

Sleep X, the e-commerce brand from Sheela Foam Ltd. (makers of the flagship brand Sleepwell), has launched a wide collection of durable, high-quality mattresses for enhanced back support and comfort keeping the changing buying habits / lifestyles of the youth in mind.

It aims to be the preferred mattress brand for the Gen Z and millennial audience that prefer the convenience of buying online.

Sumit Sehgal , Business Head (ECommerce), Sheelafoam, said: “As SleepX embarks on its new strategy with a bouquet of innovative products, we hope to keep our consumers  engaged during the day and promise them a sound sleep at night. We look forward to work with Sideways to deliver some refreshing work for SleepX that helps us connect better and enhance our relevance with consumers.”

Mr. Abhijit Avasthi, Co-founder, Sideways, said "The mention of the word sleep gets most people excited - unsurprisingly. It's one of those things which is so dear to everyone, and that's why it is an extremely fertile ground to do some fabulous work. Sleep X's long-term ambition is audacious but worthy. Sideways hopes to play a small part in their journey ahead."