Sidharth Shakdher to remain as Disney+ Hotstar CMO
Sidharth Shakdher, the Executive Vice President and Chief Marketing Officer of Disney+ Hotstar, has backed out from leaving the platform, according to sources. In March, Shakdher filed for resignation from Disney+ Hostar where he was heading the direct-to-consumer business and the marketing function. After his resignation, Nikhil Madhok, the Head of Original Content and EVP of Disney + Hotstar, was put in charge of the marketing division of the platform.
Shakdher joined Disney + Hotstar in June, 2016 as the Chief Marketing Officer and SVP. He looked after the digital, brand, integrated marketing strategy, user lifecycle marketing, martech, partnerships, growth marketing, and usage analytics function for Disney+ Hotstar. He was instrumental in helping Disney+ Hotstar reach a 200-million user base with a consumption growth of 20X over a four-year period. In September 2018, he was promoted as the Business Head and EVP, which he managed till December, 2020. Prior to joining Disney, Shakdher headed one of the largest retail categories at Amazon in the US and previously worked with Reckitt Bensiker, heading some of the most victorious product launches and helping in building the digital business for Reckitt.