Signature Startup launches its new TVC featuring Celebrity chef Nikhil Chib

The Pursuit of their passion drives the pulse of today’s youth and they strongly believe that this element makes the biggest difference in their – My Mark, My Signature is an online platform launched by Diageo to inspire talented individuals to convert their passion to a paycheck. It houses a series of ‘Signature Start Up’ stories of real life individuals who driven by their dreams, passion and commitment have made their mark in various fields.

Through an amalgamation of such real life success stories, the platform also extends on-ground & online through Signature Start Up Masterclass – a series of workshops which are conducted across the country with the passionate successful individuals who share their inspirational ‘Passion to Paycheck’ stories amidst people with similar dreams and aspirations. An exclusive range of Startup Accessories are available on the platform.

The Signature Start Up platform has now launched their second TVC featuring the Celebrity chef Nikhil Chib, who started off as an Investment Banker on the Wall Street and later went on to find his passion in cooking, thus starting his first restaurant Busaba in 2001. With the launch, he gave Mumbai’s culinary curious lot a taste of the most authentic Southeast Asian cuisine. Kaukswe — Burmese curry noodles served with a plethora of toppings — became a household name among the city’s swish set. The TVC beautifully narrates the story of what inspired Nikhil to quit a stable job in New York and follow his passion for food which led to him winning the hearts of many Mumbaikars.

Commenting on this initiative, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India, Today we have a generation who is very keen on following their passion and turning it into a successful career but they just need that one extra push or encouragement and a right platform. As a brand, Signature Start Up is trying to achieve what no other platform has done before. The brand wants to empower and inspire the millennials to follow their passion and make their mark in their chosen areas of interest or professions through these inspiring storiesNikhil’s is one such real story and we hope it will strongly resonate with everyone who wants to make a mark.”



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