Significant restructuring at DB Corp!

A press statement dated 15th January 2013 has announced two significant cases of restructuring  in the Sales & Marketing Department  at DB Corp Ltd. (Dainik Bhaskar Group )and Media Communication. Pradeep Dwivedi from TATA Group has taken charge as Chief Corporate Sales and Marketing Officer (CCSMO) . He will be based out of Mumbai and will be reporting to the Managing Director, Sudhir Agarwal.

Another  development  at the group is that of Prasoon Pandey, Head- Investor Relation & Media Relation who has now taken the additional role of Media relations, besides, Investors relations. This is what he had to say on his additional role at the Group: “I am delighted to take the new responsibility of representing Dainik Bhaskar Group's (DBCL) media relations office, in addition to investor relations. Dainik Bhaskar Group (DBCL) as a media conglomerate is taking rapid strides and I look forward to actively communicate our organization vision, endeavours and growth story to all associates.”

Pandey has been with the group for the last six years and was responsible for the company’s initial public offering in 2009. Post listing of the company, he has been heading investor relations.

Dwivedi  has 19 years of a rich  management experience in B2B and B2C domain across functions and industries. He has wide-based expertise in leading Sales & Marketing, Service Delivery, Risk Operations and Business development. He has earlier worked with Tata Teleservices Ltd., American Express Bank, Standard Chartered Bank, GE Capital and Eicher Motors Ltd.

As CCSMO, he will be responsible for overall Sales Revenues and will be Leading nationwide Corporate sales for the group publications, viz. Dainik Bhaskar (Hindi), Divya Bhaskar (Gujarati) & Divya Marathi (Marathi). He will also be responsible for Trade Marketing & establishing Brand amongst the corporate Market and will be the Bhaskar representative with press, industry and government forums.

Announcing the appointment, Sudhir Agarwal, MD, DB Corp Ltd., said “Pradeep is a very accomplished senior sales and marketing professional and with him taking charge the group would benefit from diversity of his experience to take on the emerging challenges and further strengthen the group’s leadership in media sector.”

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