banner image banner image
 

Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi

Signpost India, India’s largest digital Out-of-Home (OOH) enterprise, has worked on a project with the senior team of New Delhi Municipal Council (NDMC) and Mahanagar Telephone Nigam Limited (MTNL) for the launch of NDMC’s Smart City Project at Charka Park, Connaught Place, New Delhi on Monday, 13th August 2018.

The project named as CP LYF will be touching various facilities on 50 premier points. CP LYF will enable the smartphones’ of users to connect through Ethernet with the usage of up to 1 GB data and 400 smartphone charging points at zero cost. The Digital panels along the premier points have the ability to broadcast infotainment along with adverts which are run on 100% secured network. In-house software developed by Parxys Mobility “WISDOM” is been synced to the network along with surveillance cameras to monitor this project.

Signpost India’s team has created this multifaceted robust technology to engage out of home media through digital and smartphone engagement. The visitors will also benefit free online entertainment streaming application in the form of “Chillx”.

Present at the launch of the project were Shri Rajnath Singh, Hon'ble Union Minister; Shri Manoj Sinha, Hon'ble Minister of State for Communications and Railways; Shri Hardeep Singh Puri, Hon'ble Minister of State for Housing and Urban Affairs; Shri Anil Baijal, Hon'ble Lt. Governor, Delhi; Shri Arvind Kejriwal, Hon’ Chief Minister, Delhi and Shri Meenakshi Lekhi, Hon'ble Minister of Parliament. 

Mr. Shripad Ashtekar, Managing Partner, Signpost India, talking about the project said, “While India is rapidly transforming into a digital savvy nation, it gives us immense pleasure to be a part of this crucial project with critical timelines. We at Signpost India have proved the expectations of the NDMC team, the association shall turn the new page in the history of Out Of Home advertising in India. The CP LYF project is very important for us to showcase the unlimited opportunities enabled by the technology of engagement with the travellers and visitors of Connaught Place. The blend of visual delight and entertainment through panels and smartphones together will enable users to engage with content Bollywood, Sports, Gaming having a data bank of 3,000 movies from various production houses; 8,000 short films and a huge bundle of songs as it would enthrall the user experience.”

Signpost India has been working for creating convenience for the travellers in the numerous projects with the civic authorities as first and last mile connectivity through public bicycle share, skywalks, commuter shelters and social initiatives on important work for tree plantations, women safety, pollution, Save the Tiger project, rain water harvesting etc.

This is a first of a kind project in the country for any smart city wherein Signpost India will be providing 1 GB free data per month to each registered user. The user also has an option to buy additional data @ ₹10 via online of MTNL. The users will have various engagement programs to participate in surveys, quiz, games etc and sure chance to win coupons for food and shopping treats.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing