Signpost India wins Advertising, Promotion & Activation Concession at NSCBIA

Signpost India, the fastest growing outdoor advertising company of India has acquired a competitive tender to install and operate the advertising space apart from experiential marketing activities at Netaji Subhash Chandra Bose International Airport (NSCBIA) - exclusively for entire terminal and circulating area. This contract will be covering advertising spaces, product promotion & activation within NSCBIA for 10 years w.e.f. 1st Aug 2017.

After the win, what could be the best occasion to begin the exciting journey then Durga Puja? It’s that time of the year again, when festivities, celebrations and joyful togetherness fill the air and banking on this mood Signpost India has embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebration will be seeing the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport.

Speaking on the association Airport official said, “AAI’s priority for NSCBIA is focused around quality while valuing economic efficiency. We considered several factors in the bid evaluation including quality of advertising, resources planning, economic evaluation and passenger experience with an aim to select the operator with the strongest professional experience and capability to be in NSCBIA. We believe our new partnership with Signpost India further strengthens our position as the emerging global gateway airport in East of India.”

Located on the east bank of the Hooghly River, Kolkata is the commercial, cultural, and educational centre of east India while the Port of the city is India's oldest operating port and its sole major riverine port. In 2011, the population of the city and its suburbs was 14.1 million, making Kolkata the 3rd most populous metropolitan area of the country. NSCBIA registered a passenger traffic of 16.10 million, ranking in top five airports in India. To satisfy the rapid growth of passenger throughout, New Terminal of NSCBIA has been opened in 2017. Meanwhile, a large-scale integrated traffic hub, the NSCBIA & Cargo, is built to support this terminal integrating means of transport such as Metro, highway and civil aviation.

"We are honoured and delighted to work with NSCBIA. It is one of India’s major international airport hubs and a highly valued market. As strongest player in out of home advertising of India, we will bring in global experiential standards and inhouse expertise, efficient media management and constant innovation to NSCBIA. Our aim is to assist in sustainable development and enhance digital and service capabilities of the airport. Working closely with NSCBIA and in-order to achieve both economic and social objectives, we will create a new digital experience, provide high quality products, services to maintain the culture and create a space full of innovation and quality.” Said, Dipankar Chatterjee, Managing Partner, Signpost India.

As part of this strategic indenture, it will further expand Signpost’s airport media platform in India and consolidate Signpost’s leadership in Indian outdoor advertising market. Currently the company is covering major metros such as Delhi NCR, Mumbai, Kolkata, Bengaluru and more with street furniture, transit and conventional through the network of media panels having more-than a million square feet commercial display space.