SIHASN launches a new campaign: We Carry our Culture in our own Way

SIHASN, a premium luxury furniture brand, has launched their latest campaign – We Carry our Culture in our own Way that commences on January 2019. Through this campaign, the brand showcases and promotes Indian culture by telling the story of Bombay - a melting pot of Indians from all parts of the country and walks of life; SIHASN – the one company that sources fabrics from all parts of the country, has successfully blended Indian aesthetics with modern furniture structures. Their products being modern and cosmopolitan, the brand has come up with a campaign video where they have covered the major parts of Bombay, from Linking Road in Bandra to the Gate Way of India.

Ganesh Shankar – CEO of SIHASN said, “We are very excited and delighted to bring out SIHASNs’ campaign; We Carry our Culture in our own Way. We source our products from all corners of the country - from the foothills of Nagaland to the salt floors of Kutch. The idea behind the current campaign is to bring out the superlative quality of our products by demonstrating how nifty and easy the folding chair is to carry around and by showing how anybody can sit on them anywhere.”

 

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