Silverpush Hires Industry Expert to Accelerate Growth of Mirrors in the US
Silverpush, a Singapore-based, AI driven contextual martech company, announced its expansion into the North American market to expand its worldwide presence.
As marketers in the US and Canada embrace a privacy-first world and leverage the boom in contextual advertising, Mirrors’ AI - driven, visual context detection technology will help brands place their video ads in exact contextual alignment with key moments that drive brand suitability and emotional resonance.
Mirrors offers disruptive brand suitability solutions on a video level to help marketers protect their brand equity and customer experience; making it less likely for the user to skip out of viewing the ad experience. All of this in a privacy compliant manner.
“More than a third of those surveyed in the US said they will drop a brand after one bad experience. To solve this raging issue, our vision is to ensure the brand dollars deliver positive ROI, using Mirrors brand suitability solutions without any over-blocking or compromising their reach.” - Mr. Kartik Mehta, CRO of Silverpush
Since Mirrors’ introduction into the US market at the height of the pandemic, brands such as Stellantis, Oakley, Miller Coors, Dole, Wingstop, and Disney have used Mirrors to place relevant video ads next to the exact content they want.
Shabbir Helaly, SVP of Silverpush, North America commented, “Mirrors by Silverpush has become a key partner for YouTube buys as we offer a level of contextual granularity (while still maintaining reach) that's not available through direct activations on DV360, AdWords or Google Select. This granularity in contextual targeting will be even more important as the traditional ways of targeting on the web are sunsetted.”
In the coming quarters, Silverpush will help brands leverage Mirrors hyper contextual targeting across Facebook, Instagram and open web (including CTV, mobile and desktop) in various formats.