Simba Craft Beer launches Simba Drop #1 Abbe Chal

In its endeavor to constantly push the envelope, Simba Craft Beer today announced its new single, Simba Drop #1 ‘Abbe Chal’. Created by the desi hip-hop and rap duo Seedhe Maut, the new single revolves around the narrative of following one’s heart and passion. With an aim to promote the underground Indian artists and further elevate the Indie & electronic music scene in the country, Simba will be releasing singles in association with various artists. The first single - Simba Drop #1 draws its inspiration from the brand’s core ethos of embracing one’s individuality and not following the herd. The new single is an extension of the brand’s efforts to offer something new and exciting to consumers ahead of the festive season. Staying true to its commitment of supporting and promoting homegrown talent, Simba Craft Beer partnered with Seedhe Maut to compose ‘Abbe Chal’.

Speaking on the release of Simba Drop #1, Mr. Ishwaraj Singh Bhatia, Co-founder and COO, Simba Craft Beer, said “Simba Craft Beer has always been at the forefront of creating new and meaningful experiences for its consumers and music is at the heart of our brand’s identity. We take pride in supporting and celebrating homegrown talent and our partnership with Seedhe Maut is a testament to that. Seedhe Maut strongly resonates with the brand as they are known to be unconventional, push the limits, and be bold and off-beat – everything that Simba Craft Beer stands for. I am confident Simba Drop #1 ‘Abbe Chal’ is sure to strike a chord with our consumers and we will soon roar with more.”

Lately, Simba Craft Beer has collaborated with multiple home-grown music artistes, most recent one being with Indi rapper Prabhdeep for his album – ‘The five elements’ of Tabia. In a first of kind, parts of the music video were shot at the Simba Craft Beer brewery in Chhattisgarh. In its efforts to provide at home entertainment to its consumers, Simba Craft Beer introduced its IP – Simba Uproar, virtually, following all safety protocols.